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Personnel Concepts’ marketing:
Out of compliance?

By on October 8, 2008 in deceptive marketing, ethics, responsible or not?, strategically responsible

I don’t like receiving upsetting letters. Nobody does. But here’s an envelope I received in the mail yesterday: +enlarge Why would I receive a letter from The Compliance Service Department at PCI marked “Important – Open Immediately?” I didn’t know who PCI was, but I was afraid it may have something to do with our [...]

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Responsible or not: Emotional manipulation

By on August 1, 2008 in ethics, research, responsible or not?, socially responsible

A vast sector of modern advertising… does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually. ~ Erich Fromm Would you rather make women feel better about themselves or about your brand? In a recent study inspired [...]

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Suggest a Responsible Marketing topic or idea

By on April 29, 2008 in announcement, creativity

When I started this blog, I had two goals: 1. Help build conversation regarding Responsible Marketing 2. Create a tool that would help me collect my thoughts as I write a book on the topic So far, so good. I’ve learned that some of my best posts are the results of tips from regular readers [...]

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