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15 things we learned in 15 years – the hard way

By on January 21, 2013 in announcement, branding, corporate responsibility, creativity, customer delight, message responsible, simplicity, strategically responsible, usability

  To commemorate Outsource Marketing’s 15th Anniversary, last fall we decided it might be fun—and a little cathartic—to think about the things we’ve learned since 1997. We’ve learned a lot, but narrowed it to the following list, in no particular order: “Safe” is dangerous. Safe is invisible amid info glut. Safe fails. Creative must be [...]

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One resolution to keep: A marketing plan in 2009

By on December 31, 2008 in strategically responsible

I often ask audiences “Are you happy with your marketing results?” Regardless of the number of people in the audience, nary a hand will go up. Later, when I ask “How many people are working from a marketing plan?” about the same number of people raise their hands. It’s no coincidence that of those that [...]

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The one resolution marketers must keep (every year)

By on January 9, 2008 in strategically responsible

Every year, we receive a boat load of last minute inquiries as prospects (and a few clients) realize: a. They didn’t get everything done they wanted to b. They are getting ready to start the New Year without a plan c. They have unused budget they need to spend d. Some combination of the above [...]

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