To commemorate Outsource Marketing’s 15th Anniversary, last fall we decided it might be fun—and a little cathartic—to think about the things we’ve learned since 1997. We’ve learned a lot, but narrowed it to the following list, in no particular order: “Safe” is dangerous. Safe is invisible amid info glut. Safe fails. Creative must be [...]
Tag Archives | marketing plan

15 things we learned in 15 years – the hard way
By Patrick on January 21, 2013 in announcement, branding, corporate responsibility, creativity, customer delight, message responsible, simplicity, strategically responsible, usability

One resolution to keep: A marketing plan in 2009
I often ask audiences “Are you happy with your marketing results?” Regardless of the number of people in the audience, nary a hand will go up. Later, when I ask “How many people are working from a marketing plan?” about the same number of people raise their hands. It’s no coincidence that of those that [...]
The one resolution marketers must keep (every year)
Every year, we receive a boat load of last minute inquiries as prospects (and a few clients) realize: a. They didn’t get everything done they wanted to b. They are getting ready to start the New Year without a plan c. They have unused budget they need to spend d. Some combination of the above [...]
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