Posts Tagged ‘marketing plan’

One resolution to keep: A marketing plan in 2009

Wednesday, December 31st, 2008

A resolution to keep: A marketing plan in 2009

I often ask audiences “Are you happy with your marketing results?” Regardless of the number of people in the audience, nary a hand will go up.

Later, when I ask “How many people are working from a marketing plan?” about the same number of people raise their hands.

It’s no coincidence that of those that do raise their hands were among the few that said they were happy with their results.

I’m not saying having a marketing plan is the path to marketing success. But I will say, without one, you’ll fail.

That’s why I’m using the last day of the year to nag those of you that don’t have a plan, and share The one resolution marketers must make. I’ve shared it before, and I’ll probably share it again next year about this time.

If you are still putting the finishing touches on your 2008 marketing plan, take a quick gander. And if you haven’t started your planning yet, give it a good read.

It will be worth your time.

So, what are your marketing resolutions for 2009?

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Image: Savage Chickens

The one resolution marketers must keep (every year)

Wednesday, January 9th, 2008

Every year, we receive a boat load of last minute inquiries as prospects (and a few clients) realize:

a. They didn’t get everything done they wanted to
b. They are getting ready to start the New Year without a plan
c. They have unused budget they need to spend
d. Some combination of the above

We do everything in our power to help out, and November and December are insane around the office.

As we entered this crazy part of the year at the end of 2006, I wrote The one resolution marketers must make in 2007 for the Friends of Outsource Marketing.

Like a good diet book in December, it was downloaded heavily.

If you are still putting the finishing touches on your 2008 marketing plan (please tell me you have a plan), take a quick gander.

It will be worth your time.