I often ask audiences “Are you happy with your marketing results?” Regardless of the number of people in the audience, nary a hand will go up.
Later, when I ask “How many people are working from a marketing plan?” about the same number of people raise their hands.
It’s no coincidence that of those that do raise their hands were among the few that said they were happy with their results.
I’m not saying having a marketing plan is the path to marketing success. But I will say, without one, you’ll fail.
That’s why I’m using the last day of the year to nag those of you that don’t have a plan, and share The one resolution marketers must make. I’ve shared it before, and I’ll probably share it again next year about this time.
If you are still putting the finishing touches on your 2008 marketing plan, take a quick gander. And if you haven’t started your planning yet, give it a good read.
It will be worth your time.
So, what are your marketing resolutions for 2009?
Image: Savage Chickens
