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Don’t roll the dice with your marketing in 2009

By on October 28, 2008 in strategically responsible

It’s hard to believe the holidays are a mere six to eight weeks from now, depending upon how you celebrate. Girding for what may be one of the poorest holiday seasons in recent memory, retailers have the decorations out and their holiday ads are starting to appear. While the time to complete planning for the [...]

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Fail to plan? Plan to fail.

By on October 7, 2008 in positioning, research, strategically responsible

Since 1997 we’ve met with a lot of startups. Some become clients. Some don’t. Sometimes, it’s because we aren’t the right fit for them, or vice-versa. With startups we always want to learn if they are interested in Responsible Marketing or Drive-by Marketing as quickly as possible. In 2005, I met with a startup that [...]

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No sh**, Sherlock: You need research and planning

By on June 17, 2008 in strategically responsible

My partner, Eric Anderson, shared this quote from Sherlock Holmes at our monthly partner’s meeting here at Outsource Marketing. It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to suit theories instead of theories to suit facts. Although this quote was meant to draw attention to internal [...]

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