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Suggest a Responsible Marketing topic or idea

By on April 29, 2008 in announcement, creativity

When I started this blog, I had two goals: 1. Help build conversation regarding Responsible Marketing 2. Create a tool that would help me collect my thoughts as I write a book on the topic So far, so good. I’ve learned that some of my best posts are the results of tips from regular readers [...]

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The social and political ramifications of consumerism

By on January 8, 2008 in commercialization, videos

My partner Eric Anderson recently shared a fascinating Bill Moyers interview he caught just before Christmas. In it, Moyers sits down with author and professor Benjamin Barber and discusses how capitalism creates too many goods that aren’t needed (and too few that are), and how children are targeted as consumers in a twenty-four hour marketplace. [...]

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The Green Effie Award: Call for entries now open

By on January 3, 2008 in creativity, environmentally responsible

In the advertising business, an Effie is the equivalent of an Academy Award. Started in 1968, the award goes to “client and agency teams who tackled a marketplace challenge with a big idea and knew exactly how to communicate their message to their customer.” Now there’s an award green marketers can aspire to: The Green [...]

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Tide offers “Loads of Hope” for natural disaster victims

By on January 2, 2008 in cause marketing, socially responsible, videos, word of mouth

Do you have an affinity to your laundry detergent? You might after you read this. After Hurricane Katrina and the recent California wildfires, Tide dispatched their CleanStart trucks to the scene to help. These mobile laundry facilities provided the families of these disasters with free laundry services when they needed it most. The CleanStart trucks [...]

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