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Suggest a Responsible Marketing topic or idea

By on April 29, 2008 in announcement, creativity

When I started this blog, I had two goals: 1. Help build conversation regarding Responsible Marketing 2. Create a tool that would help me collect my thoughts as I write a book on the topic So far, so good. I’ve learned that some of my best posts are the results of tips from regular readers [...]

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Responsible or not? Apple, Inc.

By on March 31, 2008 in corporate responsibility, environmentally responsible, message responsible, responsible or not?, simplicity, social networking, socially responsible

Image from Wired Magazine I was interviewed by MacNews last week for their article The iPhone and Social Networks: Fast Friends? Read it and you might think I’m an Apple fanboy. I’m not. Apple has introduced some game-changing, highly usable, extremely cool products. But the company has a less than sterling reputation regarding the way [...]

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Diet pills, boob jobs and facelifts…for tween and teen girls

By on March 28, 2008 in corporate responsibility, socially responsible

As if ultra-violent and gory first-person shooter games aren’t controversial enough, now girls age nine to 16 can compete to “become the most famous, beautiful, sought after bimbo across the globe” in the Miss Bimbo game. To win, players enter beauty contests and buy lingerie, breast enhancements, facelifts and diet pills. Nice. The site currently [...]

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Whole brain marketing, and why you need it

By on March 27, 2008 in casting responsible, creativity, socially responsible

Take a look at the spinning figure above. Is it spinning clockwise or counter-clockwise for you? If it’s clockwise, you are more of a right-brained, creative person. Counter-clockwise and you lean toward being a left-brained, analytic type. Here are some of the attributes of each: Left brain functions uses logic detail oriented facts rule words [...]

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Responsible or not? Bayer Corporation

By on March 26, 2008 in corporate responsibility, environmentally responsible, responsible or not?, socially responsible, videos

For generations, Bayer has been a household name in America. Today, the company has over 106,000 employees working in 150 countries in healthcare, crop science, business services, technology and more. The company’s slogan: “Science for a Better Life.” Here’s a description of some of Bayer’s social initiatives from their corporate website: We support both schoolchildren [...]

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Embracing responsibility: It’s gr-r-r-reat! Or is it?

By on March 25, 2008 in corporate responsibility, marketing to kids, socially responsible

Here’s four minutes of junk food advertising aimed at children: Given the above, when cereal maker Kellogg’s proclaims, “We want to be a responsible marketer,” what does that mean? Is their newfound philosophy responsible or reactionary? In Embracing responsibility: It’s gr-r-r-reat! Or is it? my partner, Dan Murphy tackles that question and more. Here’s a [...]

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Life flows better with Visa, especially if you are buck naked

By on March 24, 2008 in advertainment, branding, videos

Visa Europe is rolling out its new “Life flows better with Visa” campaign today. Here’s their first ad: Think it would fly in America? Via MarketingWeek UK

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How the Easter Bunny does it

By on March 23, 2008 in fun

Happy Easter, everyone.

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Easter Bunny hogtied, candy stolen. Story at 11.

By on March 21, 2008 in creativity, love it or hate it?, word of mouth

Rest assured, I understand no bunnies were harmed during the photo shoot for this ad. This is from the following ad for Shaw’s Candies of San Francisco: + enlarge The other ads in the campaign include X-rays of teeth and a belt from folks that couldn’t resist their chocolates. Kind of makes me think of [...]

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I bet you’ll fail this test

By on March 20, 2008 in creativity, information overload, PSA, simplicity, videos, viral marketing, word of mouth

Before you read ahead, play the video below and take the test. You won’t need paper or pencil, just your full concentration. It will take you one minute. This awareness test is powerful in so many ways. It’s short and simple: One video. One minute long. 30 words. No fancy graphics. Just a single powerful [...]

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The Patto Approach: The cure for paralysis by analysis

By on March 19, 2008 in creativity, execution responsible

A few years ago, Outsource Marketing fell into a little rut. We suffered from classic paralysis by analysis as we fussed over everything from positioning to ad copy to font treatment to the air around the logo. We bickered over the types of research we were doing and if we included all the questions we [...]

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Your agency is not your brand

By on March 18, 2008 in branding, execution responsible

Does your website have a link on the bottom giving credit to the web developer? Do your email blasts include a big logo with a link taking your readers to your email marketing company’s promotional page? Why? You’ve paid good money to have your website designed, then your web developer uses it to promote their [...]

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Results of the Guinness poll

By on March 17, 2008 in corporate responsibility, fun, polls

Yesterday, I shared a little bit of Guinness’s less-than-responsible marketing past with you, and asked, “Should I drink a Guinness today?” The results are in: Well, if I must, I must. So here goes: Tonight, I tip a glass to you. Thank you for joining the Responsible Marketing conversation. ‘Sláinte!’

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Should I drink a Guinness today?

By on March 17, 2008 in branding, corporate responsibility, polls, socially responsible, videos

St. Patrick’s Day on a Monday? Blasphemy! When in Dublin a few years ago, I visited the Guinness Storehouse and was most impressed by the section dedicated to their advertising archive, most of the second floor. “Guinness is good for you” was a claim made in the company’s adverts after market research revealed people felt [...]

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D2 Man swoops in to save Top-Flite’s sagging brand

By on March 14, 2008 in advertainment, branding, creativity, videos, viral marketing, word of mouth

Think your company is too conservative to be creative? Think again. Top-Flite’s fading brand desperately needs help. On March 5th, D2 Man arrived to help the company become relevant again amid a sea of strong new competitors. In nine days, the following viral has generated nearly a million views on YouTube and a fair amount [...]

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Ad guidelines: Do restrictions hamper creativity?

By on March 13, 2008 in corporate responsibility, creativity, message responsible

Would the Internet be a better place if the following types of online ads were inadmissable? Pop-ups and Pop-unders Ads with non-functioning drop-down menus, radio buttons, and text boxes Ads that contain fraudulent, deceptive or misleading statements or illustrations Attacks of personal nature Advertisements that are overly competitive or that refer abusively to the goods [...]

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Gary Vaynerchuk on personal branding

By on March 12, 2008 in branding, positioning, social networking

My partner, Eric Anderson, has been urging me to profile WineLibraryTV.com host Gary Vaynerchuk since I launched this blog. An avid wine collector, Eric has watched Vaynerchuk’s video blog since its debut. Vaynerchuk’s energy, authenticity and social media savvy caught Eric’s attention, and a few others as well. Vaynerchuk is now one of the Internet [...]

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Responsible Marketing on the radio today

By on March 12, 2008 in announcement, interview

Today, Wednesday, March 12th at 2:00 p.m. PST, I’ll be talking about Responsible Marketing with Scott Andrews, host of the weekly ARRiiVE Radio Show. Marketers have never had it harder. Prospects are cynical, the surplus of information is working against them on a number of levels, and marketing as a discipline is generally broken. Responsible [...]

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Seth Godin on curiousity (and creativity)

By on March 3, 2008 in creativity, videos

Boring marketing is irresponsible. Responsible Marketing puts a premium on creativity. And creativity only happens when you are able to stay curious. Here’s what Seth Godin has to say about it: How long has it been since you’ve allowed yourself to be curious? Afraid of doing something really different with your marketing? Don’t be: The [...]

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Time to get off Information Island

By on February 29, 2008 in execution responsible

You’re a marketer, which means you’ve got information, lots of information: You are managing data and communications in customer, prospect, channel partner and newsletter lists, social networking contacts, financial data, and plenty more from partners and vendors. For many business people, all this data is living on what my partner, Eric Anderson, calls Information Islands. [...]

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