Tag Archives | Marketing Responsibly

Your agency is not your brand

Does your website have a link on the bottom giving credit to the web developer? Do your email blasts include a big logo with a link taking your readers to your email marketing company’s promotional page? Why? You’ve paid good money to have your website designed, then your web developer uses it to promote their […]

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Results of the Guinness poll

Yesterday, I shared a little bit of Guinness’s less-than-responsible marketing past with you, and asked, “Should I drink a Guinness today?” The results are in: Well, if I must, I must. So here goes: Tonight, I tip a glass to you. Thank you for joining the Responsible Marketing conversation. ‘Sláinte!’

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Should I drink a Guinness today?

St. Patrick’s Day on a Monday? Blasphemy! When in Dublin a few years ago, I visited the Guinness Storehouse and was most impressed by the section dedicated to their advertising archive, most of the second floor. “Guinness is good for you” was a claim made in the company’s adverts after market research revealed people felt […]

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D2 Man swoops in to save Top-Flite’s sagging brand

Think your company is too conservative to be creative? Think again. Top-Flite’s fading brand desperately needs help. On March 5th, D2 Man arrived to help the company become relevant again amid a sea of strong new competitors. In nine days, the following viral has generated nearly a million views on YouTube and a fair amount […]

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Ad guidelines: Do restrictions hamper creativity?

Would the Internet be a better place if the following types of online ads were inadmissable? Pop-ups and Pop-unders Ads with non-functioning drop-down menus, radio buttons, and text boxes Ads that contain fraudulent, deceptive or misleading statements or illustrations Attacks of personal nature Advertisements that are overly competitive or that refer abusively to the goods […]

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Gary Vaynerchuk on personal branding

My partner, Eric Anderson, has been urging me to profile WineLibraryTV.com host Gary Vaynerchuk since I launched this blog. An avid wine collector, Eric has watched Vaynerchuk’s video blog since its debut. Vaynerchuk’s energy, authenticity and social media savvy caught Eric’s attention, and a few others as well. Vaynerchuk is now one of the Internet […]

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Responsible Marketing on the radio today

Today, Wednesday, March 12th at 2:00 p.m. PST, I’ll be talking about Responsible Marketing with Scott Andrews, host of the weekly ARRiiVE Radio Show. Marketers have never had it harder. Prospects are cynical, the surplus of information is working against them on a number of levels, and marketing as a discipline is generally broken. Responsible […]

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Seth Godin on curiousity (and creativity)

Boring marketing is irresponsible. Responsible Marketing puts a premium on creativity. And creativity only happens when you are able to stay curious. Here’s what Seth Godin has to say about it: How long has it been since you’ve allowed yourself to be curious? Afraid of doing something really different with your marketing? Don’t be: The […]

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Time to get off Information Island

You’re a marketer, which means you’ve got information, lots of information: You are managing data and communications in customer, prospect, channel partner and newsletter lists, social networking contacts, financial data, and plenty more from partners and vendors. For many business people, all this data is living on what my partner, Eric Anderson, calls Information Islands. […]

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Not interested in Blow? Try Meth instead.

The response to my post regarding Blow Energy Drink yesterday was a hearty two thumbs down. So, I can only imagine what you might think of Meth Coffee. From their homepage: Dear Agent, I am dispatching to you a sample of smooth and highly seismological coffee bean substance. Try this new flammable specimen, but distribute […]

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Update: Lipitor ads featuring Jarvik stunt double pulled

In Lipitor Pitchman Jarvik Rows Into the Sunset, The Wall Street Journal reports that after pressure from Congress, Pfizer is yanking their ads featuring Dr. Robert Jarvik rowing on a pristine lake, when in fact, a stunt double was used. Here’s my post from February 8th, Advertising stunt double lands Pfizer in the congressional crosshairs.

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Responsible or not? Blow Energy Drink Mix

Energy drink marketing is kinda like soda pop marketing — on steroids. And taurine. And caffeine. All at once. Energy drinks are mostly geared toward thrill-seeking youth looking for a coffee alternative…a legal high. The packaging is aggressive–even dangerous–with monsters, aliens, skateboards, crocodiles, rattlesnakes and other creatures meant to make the customer feel just a […]

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Twitter me this: Is it time to tweet?

You’ve surely heard of Twitter by now . . . the “service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” The premise is a head-scratcher for most. I constantly hear “I don’t get it,” or “I’m too busy,” […]

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Green & authenticity make a good marriage

  Lewis Green and I had a great talk last week. Lewis is the Chief Communications Officer & Founder of L&G Business Solutions, and author of the book Lead With Your Heart. Our chat had no agenda. We connected online a few months ago after we noticed we seemed to be singing from the same […]

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Responsible or not? PETA’s campaign against KFC

It really doesn’t matter how you feel about PETA, you have to admire their marketing chutzpah. Here’s a summary of their campaign: Clearly, this was meant to agitate and it worked for me – I hopped right over to the Kentucky Fried Cruelty website to see what they had to say. The site leverages KFC’s […]

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Hey, what’s with the halo and horns?

You probably noticed the dramatic difference in the Responsible Marketing Blog identity and wondered, what’s with the halo and horns? Well, the more research and writing I’ve done on Responsible Marketing, the more I appreciate the marketer’s conundrum: Responsible Marketing, on the surface, seems like an unachievable, almost Utopian goal. If you are getting great […]

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Toy safety and timing

As the father of two preschoolers under age five, I’ve been frustrated with the toy industry’s failure to aggressively address lead, PVC and phthalates in toys. Needless to say, I was happy to see that both Wal-Mart and Toys R’ Us announced new guidelines for manufacturers last week. In a letter to customers, Toys R’ […]

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The Star Wars franchise: Too much of a good thing?

I saw Star Wars Episode IV thirteen times in the theaters. Thirteen. In my defense, I was 11 years old in 1977. I know. I know. This raises a lot of questions, so I’ll answer them now. Yes, I’ve seen all the movies. No, I don’t know the names of most of the characters nor […]

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Advice from George and Abe on President’s Day

“Happiness and moral duty are inseparably connected.” George Washington First President of the United States Born February 22, 1731   “When I do good, I feel good. When I do bad, I feel bad. That’s my religion.” Abraham Lincoln 16th President of the United States Born February 11, 1809

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Afraid of being different?

We love to push our clients around. I don’t mean physically. We just love to push them out of their comfort zone to get them to try something they simply never would have thought of doing themselves. “That’s just not us.” “I’ve never seen anyone in our category do that.” “Our customers will think we’re […]

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