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Fail to plan? Plan to fail.

By on October 7, 2008 in positioning, research, strategically responsible

Since 1997 we’ve met with a lot of startups. Some become clients. Some don’t. Sometimes, it’s because we aren’t the right fit for them, or vice-versa. With startups we always want to learn if they are interested in Responsible Marketing or Drive-by Marketing as quickly as possible. In 2005, I met with a startup that [...]

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No sh**, Sherlock: You need research and planning

By on June 17, 2008 in strategically responsible

My partner, Eric Anderson, shared this quote from Sherlock Holmes at our monthly partner’s meeting here at Outsource Marketing. It is a capital mistake to theorise before one has data. Insensibly one begins to twist facts to suit theories instead of theories to suit facts. Although this quote was meant to draw attention to internal [...]

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Great marketing or an invasion of privacy?

By on April 18, 2008 in customer delight, message responsible, privacy
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Ad Age Trends for 2008: My take

By on December 27, 2007 in casting responsible, creativity, execution responsible, roi responsible, social networking, socially responsible, strategically responsible

Ad Age released their Trends to Watch in 2008 recently. Here’s a loose summary of the article with my comments in italics. MARKETERS HIT A ROUGH PATCH With growth slowing, fuel prices high and credit tight, marketers will struggle as consumers will reduce spending. This puts marketing responsibility at a premium. Now more than ever, [...]

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