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Responsible or not? Club Libby Lu

By on October 21, 2008 in marketing to kids, responsible or not?, socially responsible, strategically responsible

My daughter turned four in August, but she’s already becoming aware of fashion and brands. She’s visited Club Libby Lu once or twice for lip gloss (more like lip balm). While there, she’s seen the five and six year old girls at princess parties, getting makeovers and their hair done. For the uninitiated, Club Libby [...]

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Diet pills, boob jobs and facelifts…for tween and teen girls

By on March 28, 2008 in corporate responsibility, socially responsible

As if ultra-violent and gory first-person shooter games aren’t controversial enough, now girls age nine to 16 can compete to “become the most famous, beautiful, sought after bimbo across the globe” in the Miss Bimbo game. To win, players enter beauty contests and buy lingerie, breast enhancements, facelifts and diet pills. Nice. The site currently [...]

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Embracing responsibility: It’s gr-r-r-reat! Or is it?

By on March 25, 2008 in corporate responsibility, marketing to kids, socially responsible

Here’s four minutes of junk food advertising aimed at children: Given the above, when cereal maker Kellogg’s proclaims, “We want to be a responsible marketer,” what does that mean? Is their newfound philosophy responsible or reactionary? In Embracing responsibility: It’s gr-r-r-reat! Or is it? my partner, Dan Murphy tackles that question and more. Here’s a [...]

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Irresponsible marketing: Where have you seen it?

By on January 15, 2008 in responsible or not?

Poor casting. Bad design. Lack of planning. Greenwashing. Broken promises. Marketing to children. The list goes on and on. It’s too bad irresponsible marketing happens, but we can learn from others’ mistakes. Where have you seen irresponsible marketing? We’re all ears.

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