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Can Responsible Marketing help fight childhood obesity?

By on May 19, 2010 in advertising, ethics, marketing to kids, socially responsible

From the The Wall Street Journal: The White House is calling on food makers to curb marketing of unhealthy foods to children, part of a broad assault against childhood obesity. The recommendation is part of a 120-page report released Tuesday that outlines steps to fight the national epidemic. One in every three children ages 2-19 [...]

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Responsible or not? Doritos marketing to kids

By on December 1, 2008 in corporate responsibility, marketing to kids, responsible or not?

Doritos provided the following word search bookmark in school cafeterias: At the top, it says “Find the seven words hidden below that can lead you to a healthy day.” There are actually eight words, the first word on the list is “Doritos.” Three questions: Is Doritos telling kids that their product is part of a [...]

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Responsible or not? Club Libby Lu

By on October 21, 2008 in marketing to kids, responsible or not?, socially responsible, strategically responsible

My daughter turned four in August, but she’s already becoming aware of fashion and brands. She’s visited Club Libby Lu once or twice for lip gloss (more like lip balm). While there, she’s seen the five and six year old girls at princess parties, getting makeovers and their hair done. For the uninitiated, Club Libby [...]

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Bite-sized Friday: Responsible Marketing Lite

By on June 6, 2008 in charitable giving, consumerism, message responsible, speeches, videos

For a change of pace, I thought I’d share a few bite-sized Responsible Marketing-related things I’ve come across this week. Causes Reports On Its First Year – $2.5 Million For 20,000 Charities And NonProfits. An interesting Facebook application that makes it easy for individuals to donate to non-profits. From TechCrunch. List of songs deemed inappropriate [...]

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Responsible or not? Marketing to tweens and teens

By on April 21, 2008 in marketing to kids, responsible or not?, socially responsible, word of mouth
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Diet pills, boob jobs and facelifts…for tween and teen girls

By on March 28, 2008 in corporate responsibility, socially responsible

As if ultra-violent and gory first-person shooter games aren’t controversial enough, now girls age nine to 16 can compete to “become the most famous, beautiful, sought after bimbo across the globe” in the Miss Bimbo game. To win, players enter beauty contests and buy lingerie, breast enhancements, facelifts and diet pills. Nice. The site currently [...]

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Embracing responsibility: It’s gr-r-r-reat! Or is it?

By on March 25, 2008 in corporate responsibility, marketing to kids, socially responsible

Here’s four minutes of junk food advertising aimed at children: Given the above, when cereal maker Kellogg’s proclaims, “We want to be a responsible marketer,” what does that mean? Is their newfound philosophy responsible or reactionary? In Embracing responsibility: It’s gr-r-r-reat! Or is it? my partner, Dan Murphy tackles that question and more. Here’s a [...]

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