Tag Archives | marketing

Get “Mastering the Rockefeller Habits” free* when you learn about our marketing management services.

Does your marketing have rhythm? And by “rhythm,” we aren’t asking if you can bust a move. We’re talking about a seamless rhythm of communication within your business and its marketing function. Referenced by business leaders worldwide, “Mastering the Rockefeller Habits” by Verne Harnish uncovers the leadership and management principles used by John D. Rockefeller. […]

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Add positioning to your menu—and hold the carbs

I wrote this years ago. While my eating habits have changed, my opinion on the subject has not. Enjoy. – – – I miss lunch most days. When I do, I usually end up gnawing on a low-carb Atkins bar—much to the amusement of my colleagues (yes, I’m one of those people). So, when I […]

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Crouching Tiger, Hidden Dragon, Part 3: Segmenting the Asian American market based on generational differences

According to the Pew Research Center, “[Asian] immigrants themselves are still by far the dominant group and the second generation has only recently begun to come into adulthood in significant numbers”. Furthermore, the center reports that the desire to maintain ties with country-of-origin is most notable among Indian Americans. Indian Americans are the least likely […]

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Should a 23-year-old run your social media?

Late last week, Hollis Thomases wrote an inflammatory post on Inc. titled “11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media.” The post, obviously, outlines specific reasons why the youth of today are ill-equipped to handle valuable online communities and messaging. I might be a bit sensitive because, you know, I am one of these youngsters who […]

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Follow us on Google+ for a chance to win tickets to see King Felix this Wednesday

The King is pitching this Wednesday and one lucky friend of Outsource Marketing will get to go to he game with a guest, for FREE. We’re giving away two FREE tickets to the Mariners v. Rays game at Safeco Field on Wednesday at 12:40 pm. There’s no better place to watch than in our awesome […]

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Dig deeper

I just reconnected with an old friend, and he told me he recently hired a new web development firm to redesign their website and help them with their SEO and Facebook marketing. Of course, I had to take a look at their work. So-so design, predictable copy and clunky social integration. Yellow flag #1. 300 […]

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Who owns social media? PR or Marketing?

There have been some good discussions on the Social Media Club Seattle LinkedIn Group recently. My response to a “who owns social media” question was a bit longish and self-contained, so I thought I’d share it here: Social Media should be treated as just another marketing channel. Each channel has it’s rules, it’s purpose, it’s […]

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Solving the Problem of Childhood Obesity Within a Generation - White House

Can Responsible Marketing help fight childhood obesity?

From the The Wall Street Journal: The White House is calling on food makers to curb marketing of unhealthy foods to children, part of a broad assault against childhood obesity. The recommendation is part of a 120-page report released Tuesday that outlines steps to fight the national epidemic. One in every three children ages 2-19 […]

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Free M’s tickets for your best Responsible Marketing examples in the banking industry

We all know why the banking industry is under fire. With all the negative news, it’s easy to forget that there are a lot of responsible banks out there that are playing by the rules, contributing to their communities and doing good. Next week, I’ll be speaking at the 2009 Iowa Bankers Association Marketing Conference. […]

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Hyperconnected teens: The staggering statistics

Much has been said about how connected Gen Y is. But I was shocked when I learned that teens with a cell phone average 2,272 text messages per month. That’s works out to over 73 messages per day, or 4.5 per hour assuming eight hours of sleep. This is compared to an average of 203 […]

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On creativity, sidecar moments and marketing

I saw something I’ve never seen before on the way to work yesterday: A thin, jumpsuit-clad man with white hair and beard riding a 70’s-era motorcycle with a sidecar. Just the sight of him sent my imagination racing: Who was he? How old was he? What did he do? What was he like? Did he […]

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On sweatshops, morality and marketing

Do you care if a pair of jeans you were about to buy was made with sweatshop labor? What if you looked really good in them—would you care then? Are you sure? In Sweatshop Labor is Wrong Unless the Jeans are Cute, Neeru Paharia and Rohit Deshpandé of Harvard Business School share the results of […]

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What’s your mindset amid the economic crisis?

In the last few months we’ve seen one client see a 75% decrease in their monthly revenue. A start up’s development and marketing funding source dried up when an adviser failed to move the money quick enough. Other clients have had their marketing budgets frozen or slashed. In their own words, these folks have told […]

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Why you can’t trust anyone in marketing

In The Night After Christmas, Jonathan Salem Baskin waxes poetic about the excuses marketers will make when retailers realize their marketing efforts (especially their holiday sales) weren’t what they hoped for this year: The marketing had failed, the sales not triumphant, The guy sneaking away was the company’s consultant. More rapid than eagles his course […]

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Hall of Shame: Classmates.com

“Your former classmates are trying to contact you! Upgrade now to see their messages!” You’ve received Classmates.com spam and endured their irritating yearbook ads. While most consider the “classmates are trying to contact you” message a marketing trick, Anthony Michaels of San Diego, CA took Classmates.com at their word and paid $15 for an upgrade […]

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10 marketing mistakes to avoid now

The financial crisis has everyone on edge, myself included. I lost my bank, and I’m not sure who’s next. Should I put my money in coffee cans and bury it in the backyard? When people are on edge, sometimes they do things they normally wouldn’t do. Same goes for businesses. Here are a 10 things […]

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Is PETA’s use of nudity going too far?

Whether you support their cause or not, it’s impossible to ignore PETA. Their undercover investigations and campaigns are orchestrated across all media—advertising, PR, events, and social media are all a part of the mix—and most are integrated quite well. The way they get attention is always controversial, and they’ve taken on some of the titans […]

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Marketing matters in good times and bad

When we sold our last home, the market was strong. Prices were going up and houses were selling quickly. I briefly considered going the FSBO route, but we needed to sell fast and we didn’t want to go it alone. When we met our real estate agent, we thought he was a dream come true. […]

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Are marketing best practices an oxymoron?

Can best practices improve your marketing? Here’s what a best practice is, according to Wikipedia: With proper processes, checks, and testing, a desired outcome can be delivered with fewer problems and unforeseen complications. Best practices can also be defined as the most efficient (least amount of effort) and effective (best results) way of accomplishing a […]

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Responsible or not? Visa’s Olympic sponsorship

If you watched the Olympics, you’ve seen Visa’s pervasive Go World ads. Morgan Freeman‘s distinctive voice always grabs me, but the relevance and timeliness of the ads have kept my attention. Here’s the ad Visa ran immediately after Michael Phelps won his unprecedented 8th Gold Medal. View this video on YouTube. Impressive. Each Visa ad […]

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