Does your marketing have rhythm? And by “rhythm,” we aren’t asking if you can bust a move. We’re talking about a seamless rhythm of communication within your business and its marketing function. Referenced by business leaders worldwide, “Mastering the Rockefeller Habits” by Verne Harnish uncovers the leadership and management principles used by John D. Rockefeller. […]
Get “Mastering the Rockefeller Habits” free* when you learn about our marketing management services.
I wrote this years ago. While my eating habits have changed, my opinion on the subject has not. Enjoy. – – – I miss lunch most days. When I do, I usually end up gnawing on a low-carb Atkins bar—much to the amusement of my colleagues (yes, I’m one of those people). So, when I […]
Crouching Tiger, Hidden Dragon, Part 3: Segmenting the Asian American market based on generational differences
According to the Pew Research Center, “[Asian] immigrants themselves are still by far the dominant group and the second generation has only recently begun to come into adulthood in significant numbers”. Furthermore, the center reports that the desire to maintain ties with country-of-origin is most notable among Indian Americans. Indian Americans are the least likely […]
Late last week, Hollis Thomases wrote an inflammatory post on Inc. titled “11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media.” The post, obviously, outlines specific reasons why the youth of today are ill-equipped to handle valuable online communities and messaging. I might be a bit sensitive because, you know, I am one of these youngsters who […]
The King is pitching this Wednesday and one lucky friend of Outsource Marketing will get to go to he game with a guest, for FREE. We’re giving away two FREE tickets to the Mariners v. Rays game at Safeco Field on Wednesday at 12:40 pm. There’s no better place to watch than in our awesome […]
I just reconnected with an old friend, and he told me he recently hired a new web development firm to redesign their website and help them with their SEO and Facebook marketing. Of course, I had to take a look at their work. So-so design, predictable copy and clunky social integration. Yellow flag #1. 300 […]
There have been some good discussions on the Social Media Club Seattle LinkedIn Group recently. My response to a “who owns social media” question was a bit longish and self-contained, so I thought I’d share it here: Social Media should be treated as just another marketing channel. Each channel has it’s rules, it’s purpose, it’s […]
From the The Wall Street Journal: The White House is calling on food makers to curb marketing of unhealthy foods to children, part of a broad assault against childhood obesity. The recommendation is part of a 120-page report released Tuesday that outlines steps to fight the national epidemic. One in every three children ages 2-19 […]
We all know why the banking industry is under fire. With all the negative news, it’s easy to forget that there are a lot of responsible banks out there that are playing by the rules, contributing to their communities and doing good. Next week, I’ll be speaking at the 2009 Iowa Bankers Association Marketing Conference. […]
Much has been said about how connected Gen Y is. But I was shocked when I learned that teens with a cell phone average 2,272 text messages per month. That’s works out to over 73 messages per day, or 4.5 per hour assuming eight hours of sleep. This is compared to an average of 203 […]
I saw something I’ve never seen before on the way to work yesterday: A thin, jumpsuit-clad man with white hair and beard riding a 70’s-era motorcycle with a sidecar. Just the sight of him sent my imagination racing: Who was he? How old was he? What did he do? What was he like? Did he […]
Do you care if a pair of jeans you were about to buy was made with sweatshop labor? What if you looked really good in them—would you care then? Are you sure? In Sweatshop Labor is Wrong Unless the Jeans are Cute, Neeru Paharia and Rohit Deshpandé of Harvard Business School share the results of […]
In the last few months we’ve seen one client see a 75% decrease in their monthly revenue. A start up’s development and marketing funding source dried up when an adviser failed to move the money quick enough. Other clients have had their marketing budgets frozen or slashed. In their own words, these folks have told […]
In The Night After Christmas, Jonathan Salem Baskin waxes poetic about the excuses marketers will make when retailers realize their marketing efforts (especially their holiday sales) weren’t what they hoped for this year: The marketing had failed, the sales not triumphant, The guy sneaking away was the company’s consultant. More rapid than eagles his course […]
“Your former classmates are trying to contact you! Upgrade now to see their messages!” You’ve received Classmates.com spam and endured their irritating yearbook ads. While most consider the “classmates are trying to contact you” message a marketing trick, Anthony Michaels of San Diego, CA took Classmates.com at their word and paid $15 for an upgrade […]
The financial crisis has everyone on edge, myself included. I lost my bank, and I’m not sure who’s next. Should I put my money in coffee cans and bury it in the backyard? When people are on edge, sometimes they do things they normally wouldn’t do. Same goes for businesses. Here are a 10 things […]
Whether you support their cause or not, it’s impossible to ignore PETA. Their undercover investigations and campaigns are orchestrated across all media—advertising, PR, events, and social media are all a part of the mix—and most are integrated quite well. The way they get attention is always controversial, and they’ve taken on some of the titans […]
When we sold our last home, the market was strong. Prices were going up and houses were selling quickly. I briefly considered going the FSBO route, but we needed to sell fast and we didn’t want to go it alone. When we met our real estate agent, we thought he was a dream come true. […]
Can best practices improve your marketing? Here’s what a best practice is, according to Wikipedia: With proper processes, checks, and testing, a desired outcome can be delivered with fewer problems and unforeseen complications. Best practices can also be defined as the most efficient (least amount of effort) and effective (best results) way of accomplishing a […]
If you watched the Olympics, you’ve seen Visa’s pervasive Go World ads. Morgan Freeman‘s distinctive voice always grabs me, but the relevance and timeliness of the ads have kept my attention. Here’s the ad Visa ran immediately after Michael Phelps won his unprecedented 8th Gold Medal. View this video on YouTube. Impressive. Each Visa ad […]
- Awards for sale: Not a rewarding experience July 22, 2008
- The door to door salesman from hell October 23, 2008
Personnel Concepts’ marketing:
Out of compliance? October 8, 2008
- Princeton Premier: Bad marketing or vanity scam? November 13, 2008
- Let’s fight vanity scams together August 21, 2008
- The new phone books are here! Oh, goody. October 22, 2008
- How can business help the poor? September 25, 2008
- The Responsible Marketing Blog has moved. February 13, 2014
- Hometown Hookups Season: Looks that Seal the Deal December 9, 2013
- Responsible Marketing in a Zombie Apocalypse December 3, 2013
- Old time cough syrup labeling and the side effects of medical disclaimers November 25, 2013
- Get “Mastering the Rockefeller Habits” free* when you learn about our marketing management services. November 19, 2013
- Profanity in Advertising — What the @#$! do we care? November 18, 2013
- There’s still time to plan your 2014 marketing. Well, sorta. October 23, 2013
- Brand Truth: Fashion Group International: A panel discussion — Brand, storytelling and the trend to truth | GIRVIN | Strategic Branding Blog: […] That same challenge in the public’s pe...
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- Facts and Go Figure: The Sneaky Art of Justifying Anything | Atomic Tango: […] at my friend Patrick Byers’ Respon...
- The Unparalleled World-Class Mission-Critical Hero: Words Sucked Dry In Business | Atomic Tango: […] Patrick Byers has written a post on anno...
- Patrick Byers: Now there's a way to put it. Thanks for weighing ...