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Are you looking for love in all the wrong places?

By on September 22, 2008 in authenticity, branding, digital marketing, social media, social networking, videos, viral marketing, word of mouth

I wish people didn’t call it “new media” anymore. It’s just media. But unlike television, radio and print, this media is created by you, me, your co-workers—maybe even your mom. It’s a conversation that brings you closer to the customer than ever before at a time when recent research has shown that 86% of consumers [...]

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Beware of “no brainer” marketing tactics

By on May 20, 2008 in digital marketing, execution responsible, roi responsible

We all know it now: Digital marketing kicks butt. Organizations big and small should be investing in paid search, SEO and email marketing. In some categories the ROI makes putting most (if not all) of your marketing budget into digital marketing a no-brainer. Or is it? Care to guess how many people have never sent [...]

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