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SPAM is SPAM if you say it is

SPAM is SPAM if you say it is

By on May 26, 2011 in digital marketing, ethics, execution responsible

Are you a spammer? I don’t care what the technical definition is – if you make it hard for people to unsubscribe from your mailings, you might be viewed as one. Don’t require multiple clicks to unsubscribe. Don’t force someone to enter their email address into your system to unsubscribe. Be responsible and use an [...]

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B2C or B2B, spam is spam

By on April 17, 2010 in digital marketing, message responsible, videos

View on YouTube A surprising perspective regarding B2B email marketing was published recently in the Harvard Business Review blog that got one of our client’s hackles up, and I think it will yours too. In B2B’s: Your Email Marketing Policy Could Hurt You, the author essentially argues that spam is okay as long as you [...]

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Should excessively noisy ads be banned?

By on December 16, 2009 in advertising, message responsible

One of the Seven Keys to Responsible Marketing is being message responsible. That means marketers should respect all their audiences by seeking permission, telling the truth, honoring privacy and avoiding clutter. Yelling at consumers isn’t very respectful, and the U.S. House of Representatives has recently approved a bill which aims to limit the volume of [...]

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Does marketing need a heart?

By on July 29, 2008 in casting responsible, creativity, execution responsible, message responsible, no trust, roi responsible, strategically responsible

There are seven keys to Responsible Marketing. Most would agree the first four keys are necessary just to do marketing right: Strategically responsible – to save time, money and improve focus Execution responsible – with best practices instead of best efforts Casting responsible – so your have the right people in the right roles, internally [...]

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The American male is an idiot

By on April 17, 2008 in message responsible, socially responsible, videos

That’s what some major advertisers want you to think, according to a recent article in Ad Age. In Advertisers: Men are Not Idiots, Glenn Sacks and Richard Smaglick argure that advertisers often default to men as “irresponsible fathers and lazy, foolish husbands,” and that’s a bad decision. They cite a number of sources including a [...]

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