Tag Archives | Michael Phelps

A-Rod and Kobe and Phelps, oh my!

It was a risk when Activision cast four of the world’s most recognized athletes to dance in their underwear for a video game that that wasn’t sports-related. Imagine it: The greatest Olympian of all time (at least by medal count), the best basketball and baseball player today, and the person that has almost single-handedly popularized [...]

Read full story Comments { 0 }

Responsible or not? Visa’s Olympic sponsorship

If you watched the Olympics, you’ve seen Visa’s pervasive Go World ads. Morgan Freeman‘s distinctive voice always grabs me, but the relevance and timeliness of the ads have kept my attention. Here’s the ad Visa ran immediately after Michael Phelps won his unprecedented 8th Gold Medal. View this video on YouTube. Impressive. Each Visa ad [...]

Read full story Comments { 3 }

Are you ready to compete?

Watching the greatest Olympians inspires. The competition is fierce, and to succeed at the highest level these dedicated athletes train for years. Day in and day out, they work at their craft to swim faster, jump higher or hit with greater precision. Whatever it is, it’s their singular focus—and they know how to win. It’s [...]

Read full story Comments { 2 }