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Northwest Tweetup @ Microsoft this Thursday, 11/20

By on November 17, 2008 in Uncategorized

Social Media Northwest will be holding another Tweetup this coming Thursday on the Microsoft campus. This is an informal meeting of Twitter users (and Twitter-curious people) that are interested in meeting some of the folks they’ve met online. When Thursday, November 20th 12:30 (sign-in at registration 10 to 15 minutes before) Where Microsoft Bldg 121 [...]

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Three fun videos that prove less is more

By on October 14, 2008 in branding, fun, simplicity, videos

Here are three entertaining videos that illustrate why, when it comes to communications—whether it’s copy, design, color or imagery—simplicity rules: The Process shows what happens when corporate marketers tackle a simple problem: With apologies to our smart friends at Microsoft who know better, here’s a video called Microsoft designs the iPod package: Make my Logo [...]

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Are you looking for love in all the wrong places?

By on September 22, 2008 in authenticity, branding, digital marketing, social media, social networking, videos, viral marketing, word of mouth

I wish people didn’t call it “new media” anymore. It’s just media. But unlike television, radio and print, this media is created by you, me, your co-workers—maybe even your mom. It’s a conversation that brings you closer to the customer than ever before at a time when recent research has shown that 86% of consumers [...]

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Vote for the dumbest viral marketing campaign

By on August 13, 2008 in polls, social media, videos, viral marketing

A few weeks ago, I chatted with Dan Tynan regarding an article he was writing for PC World about the dumbest viral marketing campaigns of all time. I shared a few of my faves and it appears most landed on his list, with the Jawbone viral campaign landing at #3. Check out Lame and lamer: [...]

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Why corporate America should give a damn

By on June 26, 2008 in corporate responsibility, socially responsible

The first two lines of Joan Jett’s 80′s song “Bad Reputation” go like this: I dont give a damn ’bout my reputation You’re living in the past—its a new generation Joan Jett may not give a damn, but corporate America should—it’s hitting them square in the pocketbook. A recent Harris Interactive poll showed a whopping [...]

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On photonapping and double standards

By on January 23, 2008 in corporate responsibility, privacy, socially responsible

From software license audits to record labels suing teenagers’ parents for downloading music through a file sharing services, corporate America is working overtime to protect its intellectual property rights. Just in the last week, the blogosphere was abuzz with news that Ford had asked the Black Mustang Club to cease and desist from using photos [...]

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