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Responsible or not? Nike resurrects Earl Woods

By on April 8, 2010 in advertising, authenticity, ethics, message responsible, responsible or not?, videos

Just in time for Tiger Woods’ return to golf at The Masters, Nike has released the following ad featuring the voice of Tiger’s deceased father, Earl: Here’s what Earl is saying: Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find [...]

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Channel strategy: What you need to know now

By on October 27, 2009 in roi responsible, strategically responsible

By Herman Kwik, Ph.D. When I work with entrepreneurs or inventors who are excited about their new products and eager to get busy “marketing,” I often have to urge caution – for two reasons: Because when they say “marketing” they really mean “selling,” and that’s a different operation altogether. Because entrepreneurs don’t always consider the [...]

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