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Serve your community, get free Starbucks coffee

By on January 21, 2009 in cause marketing, socially responsible, videos

Starbucks has launched a new campaign to make it easier to participate in President Obama’s call for national service. With a goal of helping raise over one million hours of community service, the Starbucks Pledge5 campaign is in full-swing running in-stores and online. With the leading question “Are you in?” the ask is for a [...]

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Marketing lessons from Barack Obama

By on November 5, 2008 in branding, casting responsible, competition, innovation, multicultural marketing, positioning, social media, social networking, videos, viral marketing, word of mouth

Whether you are red or blue, you can’t deny Barack Obama’s marketing prowess. Here are a few lessons every organization should consider when they are seeking ‘votes’ from prospects: Develop strategies based on consumer insights. The Obama campaign clearly understood where America was hurting most, and developed strategies in response. Build an organization that can [...]

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Obama’s marketing prowess continues to impress

By on August 11, 2008 in social media, social networking, viral marketing

Whether you are ‘red’ or ‘blue,’ you have to be green with envy when watching Barack Obama’s marketing machine in action. The candidate’s web presence and social media savvy have set a new standard for political candidates, and in some ways, everyone else in marketing. This isn’t news. Obama’s marketing prowess has been covered again [...]

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