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Advanced Interactive Marketing program at the UW

By on October 22, 2008 in announcement, marketing education

I’ve been on the Advisory Board for a number of marketing programs at the University of Washington for about twelve years. Here’s an interesting program worth considering if you are in the Seattle area and are interested in Interactive Marketing: Are you spending more on web marketing yet not getting the results you want? Does [...]

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Ad guidelines: Do restrictions hamper creativity?

By on March 13, 2008 in corporate responsibility, creativity, message responsible

Would the Internet be a better place if the following types of online ads were inadmissable? Pop-ups and Pop-unders Ads with non-functioning drop-down menus, radio buttons, and text boxes Ads that contain fraudulent, deceptive or misleading statements or illustrations Attacks of personal nature Advertisements that are overly competitive or that refer abusively to the goods [...]

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