. . . and Shawn Telford, our new Director. Here’s our intro video, peppered with a few select shots from his reel: He’ll make you laugh. He’ll make you cry. He’ll make you say, “Did he really do that?” Regardless of the emotions he conjures, one thing’s certain, Shawn Telford knows how to get and [...]
Easter Egg revealed on OutsourceMarketing.com
We’ve had quite a response to our first ever Easter Egg Hunt on OutsourceMarketing.com. Over a dozen people discovered the Easter Egg and lots more contacted us using the blog, Facebook, Twitter and email looking for hints and to find out if they won. Here’s one comment from Mark Jordan over at the Invicta Law [...]
Interns Wanted: Dead or Alive
This is a real picture of a former Outsource Marketing intern. No, he’s not dead. He’s drunk. Okay, we’d prefer our interns alive—and sober. Besides, dead interns would be irresponsible, wouldn’t get much done and would start to smell after awhile. Come to think of it, same goes for drunk interns. Seriously though, if you [...]
The Ringtone from Hell
View on YouTube “The Ringtone from Hell” is video six in our series of seven Responsible Marketing web shorts, but you could argue it has nothing to do with Responsible Marketing at all. Truth is, a few of our shorts are about character development and having fun with the angel and devil characters as they [...]
The 7 Keys to Responsible Marketing in 2 Minutes
Want to know what Responsible Marketing is about but don’t have the time to read our white paper on the topic? Well, here’s “The 7 Keys to Responsible Marketing in 2 Minutes,” featuring the characters you’ve grown to love (or hate) in our Responsible Marketing web shorts. View on YouTube There ya go—with a video [...]
Sex Sells: Just Ask Him.
In advertising, it’s the gospel truth: Sex sells. You’ve heard it a million times. So many times it’s gotta be true, right? Hell, even the Devil himself says it’s true in our second of seven Responsible Marketing web shorts, here: View on YouTube in HD Why not believe it? You just heard it from the [...]
Recycling: A Love Story
He’s a muscle-bound, rough and tough lover of all things manly. She’s a petite girly girl that loves a nice glass of Chianti and long walks on the beach under the moonlight. Learn how they meet, and what happens if you don’t recycle. View on YouTube in HD We dare you to litter in our [...]
Outsource Marketing’s responsible re-brand
We’ve been evangelizing Responsible Marketing for some time now, so infusing the idea into our new brand wasn’t just necessary—it was the responsible thing to do. Here’s our deck from our Re-Brand event last Wednesday night. Here’s our new logo and tagline: A screenshot from our new Outsource Marketing website: To see a little more [...]
Call us small minded
We believe small things can have a big difference. That’s why printing on used paper and offering our guests a ‘glass’ of water, not a bottle, are all part of Outsource Marketing’s Green Pact. This year Outsource Marketing is pleased to once again receive the award for Best Workplaces for Recycling and Waste Reduction 2009 [...]
Outsource Marketing 2.0 coming soon
Join us as we unveil our new look and see what it means for us, our clients and ultimately, our world. Pam Mauk, Executive Director of Family Resource Center will share some of the important work they’re doing to support 18 charities that provide essential human services on the Eastside. Wednesday, September 9, 2009 Doors [...]
How are you marketing in this economy?
“Outsource Marketing is just like alcohol,” a client once told me. “Why is that?” I responded, intrigued. “When times are good, people want it. But when times are bad, people need it,” he said. “Marketing outsourcing seems like a recession-proof model—it’s the way to get marketing done in a tough economy.” I never really thought [...]
Are marketing best practices an oxymoron?
Can best practices improve your marketing? Here’s what a best practice is, according to Wikipedia: With proper processes, checks, and testing, a desired outcome can be delivered with fewer problems and unforeseen complications. Best practices can also be defined as the most efficient (least amount of effort) and effective (best results) way of accomplishing a [...]
The Top 7 Reasons to Outsource Marketing
Since I started Outsource Marketing in 1997, I’ve been asked countless times, “when should I outsource my marketing?” “When it’s not a core competency,” is the simple response, but across hundreds of clients, we’ve found that in most instances, there are seven reasons why a company might want to consider marketing outsourcing. The Top 7 [...]
Bite-sized Friday: Ads, an award and one bad video
Who needs a movie? If you have a website, video content can dramatically improve your conversions. Here are a few testimonial videos that we’ve produced for Gene Juarez Academy. The following video is a self-promo for a small video production company, and it’s so bad, it’s downright entertaining. In fact, it’s been viewed more than [...]
Social networking is ready for business. Are you?
I was shocked when I realized how many of Outsource Marketing’s clients and friends of the firm still haven’t gotten their feet wet with social media. No LinkedIn. No Facebook. No Plaxo. No Twitter. No fun. So, I decided to write Social networking is ready for business. Are you? (84 KB, PDF) for this month’s [...]
Green cleaners that actually work?
Last year, Outsource Marketing was recognized by King County as Best Workplace for Recycling. But when we made the decision to become a green business, one of the sticking points was with cleaners–because they seldom work very well, are expensive and are often hard to find. Well, I’m hoping that’s changed. Clorox has recently released [...]
For the library: William Zinnser’s “On Writing Well”
Recently I shared a copy of On Writing Well, by William Zinsser with an Outsource Marketing client. It may well be the 10th copy of the book that I’ve given away. It’s that good. My former partner Ken Mays said it best: We bought a copy of this book after reading an article about an [...]
Introducing the Responsible Marketing Blog, from Outsource Marketing
Hello all, We all know how difficult marketing has become. Ask an audience of 300 marketers or business owners if they are happy with their marketing results and see if one hand goes up. The fact I don’t have to tell you answer speaks volumes about marketing effectiveness today. There are a host of reasons, [...]
- Awards for sale: Not a rewarding experience July 22, 2008
- The door to door salesman from hell October 23, 2008
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Personnel Concepts’ marketing:
Out of compliance? October 8, 2008 - Princeton Premier: Bad marketing or vanity scam? November 13, 2008
- Let’s fight vanity scams together August 21, 2008
- The new phone books are here! Oh, goody. October 22, 2008
- How can business help the poor? September 25, 2008
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Return of the salesperson from hell
May 3, 2012
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An opportunity missed, and at what cost?
April 18, 2012
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God is in the details
March 28, 2012
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Do we hate Dollar Shave Club’s viral video?
March 7, 2012
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Responsible or not? CIT’s college recruiting video
February 20, 2012
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Your name + your picture = LinkedIn ad
January 31, 2012
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It worked with Darth Vader. Why not Ferris Bueller?
January 30, 2012
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HeyZit,Doc..: I too would love this for my office....is there a ...
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WiseStep: always god will in detail only ...
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Dmedw22: I'm assuming you’re a "Quill Guy". I had th...
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Patrick Byers: That's a shame, Shelley. When the app connects co...
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Patrick Byers: Phil - Agreed. Thank goodness we live in the age w...
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Shelleychaudoir: I love many things about my Volt; however, shame o...
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Becca: Every dealer represents the company and they are t...
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