Posts Tagged ‘outsource marketing’

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Easter Egg revealed on OutsourceMarketing.com

Monday, April 5th, 2010

We’ve had quite a response to our first ever Easter Egg Hunt on OutsourceMarketing.com.

Over a dozen people discovered the Easter Egg and lots more contacted us using the blog, Facebook, Twitter and email looking for hints and to find out if they won. Here’s one comment from Mark Jordan over at the Invicta Law Group:

I was thinking this was a ruse to get me to go over every inch of the website – which I did! And I loved it! Do I win any tickets?

Um, sorry Mark, but you didn’t, and you can stop looking now. The Easter Egg is on our How We Do It page.

The first person to find it was Mike Gore the “sponsorship guy” from Seattle-based Nuun. Mike wins our lower box seats tickets to see the Mariners take on the Oakland A’s on Wednesday, April 14th at Safeco Field.

Clicking on the Easter Egg hyperlink landed you on this page, where you were treated/subjected to following video:


View on YouTube

Sure, it’s rough. But that’s what a bunny head, no script, one take and a half hour of editing gets you these days. Let’s face it, our Creative Director Martin Pierce is no Martin Scorsese.

We hope you enjoyed the hunt as much as we did putting it together. Thanks for playing, and we hope you had a great Easter.

Your friends at Outsource Marketing

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Posted in announcement, fun, outsource marketing news | 1 Comment »

Interns Wanted: Dead or Alive

Wednesday, January 20th, 2010

This is a real picture of a former Outsource Marketing intern.
No, he’s not dead. He’s drunk.

Okay, we’d prefer our interns alive—and sober. Besides, dead interns would be irresponsible, wouldn’t get much done and would start to smell after awhile. Come to think of it, same goes for drunk interns.

Seriously though, if you or someone you know is interested in learning about doing marketing responsibly, here are the gory details:

Position: Marketing Internship (Unpaid)

Schedule: Part-time, approx. 15-20 hrs/week, schedule flexible but regular—hours must be during normal business hours, Mon-Fri, 9:00am-5:00pm

Summary: Marketing internship position at Outsource Marketing—the place where they do Responsible Marketing. They will work directly with the firm’s members on marketing projects for the firm and the firm’s clients.

Duties and responsibilities

  • Assist firm members with marketing planning and implementation of marketing
  • Marketing research; primarily using the Internet
  • Telephone surveys; some in-person surveys
  • Draft copy writing
  • Prepare reports and summaries
  • Provides and/or oversee support activities for the firm such as assisting with project/presentation preparations, e.g. printing, copying and compiling presentation materials
  • Performs miscellaneous project-related duties as assigned

Knowledge, skills, and abilities preferred

  • Junior or Senior majoring in marketing, communications, or public relations
  • Knowledge of general marketing principles
  • Ability to communicate effectively, both orally and in writing
  • Demonstrate ability and eagerness to learn quickly
  • Ability to perform assigned duties efficiently and effectively
  • Ability to create, compose, and edit written materials
  • Ability to analyze and solve problems
  • Skill in organizing resources and establishing priorities
  • Skill in the use of personal computers and related software applications. (e.g. Microsoft Word, Microsoft Excel, PowerPoint)
  • Gather data, compile information, and prepare reports.
  • Demonstrated ability to maintain confidentiality

Interested parties should email their resume and cover letter to internapp@outsourcemarketing.com.

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The Ringtone from Hell

Tuesday, November 17th, 2009


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“The Ringtone from Hell” is video six in our series of seven Responsible Marketing web shorts, but you could argue it has nothing to do with Responsible Marketing at all.

Truth is, a few of our shorts are about character development and having fun with the angel and devil characters as they go through their days working at Outsource Marketing.

We hope you enjoy it, and we’ll be back on message with video seven in a week or so.

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Posted in fun, movies, videos | 1 Comment »

The 7 Keys to Responsible Marketing in 2 Minutes

Wednesday, October 21st, 2009

Want to know what Responsible Marketing is about but don’t have the time to read our white paper on the topic?

Well, here’s “The 7 Keys to Responsible Marketing in 2 Minutes,” featuring the characters you’ve grown to love (or hate) in our Responsible Marketing web shorts.


View on YouTube

There ya go—with a video that short, now everyone has time to learn about Responsible Marketing. Share away. :)

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Posted in casting responsible, environmentally responsible, execution responsible, fun, message responsible, movies, roi responsible, socially responsible, strategically responsible, videos | No Comments »

Sex Sells: Just Ask Him.

Wednesday, September 23rd, 2009

In advertising, it’s the gospel truth: Sex sells.

You’ve heard it a million times. So many times it’s gotta be true, right?

Hell, even the Devil himself says it’s true in our second of seven Responsible Marketing web shorts, here:


View on YouTube in HD

Why not believe it? You just heard it from the Devil himself.

Well, because it’s all a lie.

Sex sells sex.
Sex gets attention.
And sex creates controversy.

But it seldom converts attention to action.
And most people don’t recall the brand the ad was for.

Men respond better than women to sexy ads, as expected. But in Buyology, author Martin Lindstrom shared this interesting tidbit: One study found that even for men, recall for sexually explicit ads was less than 10%, but recall was nearly twice that for the non-sexually charged ads.

Steve Hall of Adrants puts it perfectly when talking about sex in advertising call it:

. . . a lame cop-out used by marketers who lack imagination to create more compelling work that will sustain itself beyond the initial titillation.

I couldn’t agree more, but what do you think?

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Posted in advertising, fun, message responsible, movies, sex sells, videos | 5 Comments »

Recycling: A Love Story

Wednesday, September 16th, 2009

He’s a muscle-bound, rough and tough lover of all things manly. She’s a petite girly girl that loves a nice glass of Chianti and long walks on the beach under the moonlight.

Learn how they meet, and what happens if you don’t recycle.


View on YouTube in HD

We dare you to litter in our parking lot. We double-dog-dare you.

ABOUT THE VIDEOS

This is the first of at least seven Responsible Marketing web shorts from Outsource Marketing. I say “at least” because we had so much fun doing these, we’ve already begun concept development on the next round.

As we launched our new responsible brand, we decided to crush any notions that Responsible Marketing might be boring—even prudish. Even the casual reader of this blog knows better.

While there are seven videos in this series, don’t expect them to focus solely on the Seven Keys to Responsible Marketing. Our goal wasn’t to preach responsibility.

Rather, it was to have some fun with the conflict every organization faces—that battle between commerce and conscience. Between doing the right thing or doing the other thing.

To accomplish this, we’ve put two characters you’ll know well into our everyday working environment to see how they’ll fare.  Eventually we’ll cover all “Seven Keys,” but it will be subtle and not in this round.

THE RESPONSIBLE MARKETING YOUTUBE CHANNEL

The videos will be be posted weekly here on the blog and on most video sharing platforms. We’ve given special treatment to our Responsible Marketing YouTube Channel where I’ve favorited over 300 marketing videos over the last few years. Subscribe if you dig quality and/or controversial marketing vids.

While you’re there, take as moment to rate and comment on Recycling: A Love Story.

Thanks for watching, and whatever you do remember to “respect Mother Nature!”

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Posted in announcement, environmentally responsible, fun, movies, outsource marketing news, videos, viral marketing | 1 Comment »

Call us small minded

Monday, August 31st, 2009

2009 Best Workplaces for Recycling - Outsource Marketing

We believe small things can have a big difference. That’s why printing on used paper and offering our guests a ‘glass’ of water, not a bottle, are all part of Outsource Marketing’s Green Pact.

This year Outsource Marketing is pleased to once again receive the award for Best Workplaces for Recycling and Waste Reduction 2009 from the King County. This is our third consecutive year receiving the award since the program’s inception in 2007.

This small award is already making a big difference in workplace recycling programs. In 2009 the number of award recipients increased 30% with 65 businesses receiving the honor. Rather than be one of the select few, we hope to be one of the select many.

Visit KCSWD to find out how your workplace can get involved in its own commercial recycling program.

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. . .

Thanks to Steven Goodell for his assistance in drafting this post.

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Posted in announcement, corporate responsibility, environmentally responsible, socially responsible | No Comments »

Outsource Marketing 2.0 coming soon

Wednesday, August 19th, 2009

We're getting trashed for a good cause.

Join us as we unveil our new look and see what it means for us, our clients and ultimately, our world.

Pam Mauk, Executive Director of Family Resource Center will share some of the important work they’re doing to support 18 charities that provide essential human services on the Eastside.

Wednesday, September 9, 2009
Doors open at 4pm; presentation begins at 5:30pm

Donations are appreciated, but not required.

SecondStory Repertory Theater
Redmond Town Center
16587 NE 74th Street
Redmond, WA 98052

RSVP by September 7, 2009

Beer, wine and hors d’oeuvres will be served…along with a healthy dose of fun videos and self-deprecating humor.

rsvp

You may also RSVP on Facebook

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Posted in announcement, cause marketing, charitable giving, corporate responsibility, videos | No Comments »

How are you marketing in this economy?

Wednesday, March 11th, 2009

How are you marketing in this economy?

“Outsource Marketing is just like alcohol,” a client once told me.

“Why is that?” I responded, intrigued.

“When times are good, people want it. But when times are bad, people need it,” he said. “Marketing outsourcing seems like a recession-proof model—it’s the way to get marketing done in a tough economy.”

I never really thought of it that way. My goal was to build a company that could deliver what I needed as a marketing director: Strategic and seamless, media and discipline-neutral marketing.

Our clients are running either white hot or ice cold. Some have told us, “We love you, but we need to cease all marketing activity.” Others have told us they want all their projects accelerated—they want to seize the market while their competitors cut their marketing budgets.

As the economic crisis has deepened, I’ve been thinking more about the marketing outsourcing/alcohol comparison. If it rang true, we should have seen an uptick in inquiries from companies considering outsourcing instead of adding overhead. That hasn’t necessarily been the case.

Since there hasn’t been a massive move to marketing outsourcing, now I’m wondering, just how is marketing getting done?

  • Is your agency/employee/freelancer mix changing?
  • How has your marketing budget changed?
  • What are you spending more on? Less?
  • And how’s it going?

Comment below to share.

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. . .

Image: Savage Chickens

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Posted in economy | 5 Comments »

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