You are here: Home > Permission Marketing
Tag Archives | Permission Marketing

Marketing personalization tips and pitfalls

By on September 24, 2008 in digital marketing, personalization, privacy, videos

Personalization has been the marketer’s holy grail for a long time. From 1998-2002 I instructed the Integrated Marketing Communications course at the University of Washington. The first few years, I used The One-to-One Future by Don Peppers and Martha Rogers as one of my textbooks. Of course, one of the key messages of the book [...]

Read full story • Comments { 2 }

Pump up the volume to improve marketing? Maybe not.

By on June 3, 2008 in books, commercialization, information overload, message responsible

Gilmore Group I’ve spoken about the effects of information overload for over a decade, and have written a post or two on the subject as well. Because info glut makes it so difficult to break through, as marketers we’ll try just about anything: We’ll make our ads bigger. While big ads are usually better than [...]

Read full story • Comments { 1 }