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How to get a job for $6

By on May 13, 2010 in creativity, videos

View on YouTube You don’t need the biggest budget to succeed at marketing. The biggest budget doesn’t guarantee success. No, you need the best ideas. The best ideas win. What do you think? Subscribe to this feed.

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Gary Vaynerchuk on personal branding

By on March 12, 2008 in branding, positioning, social networking

My partner, Eric Anderson, has been urging me to profile WineLibraryTV.com host Gary Vaynerchuk since I launched this blog. An avid wine collector, Eric has watched Vaynerchuk’s video blog since its debut. Vaynerchuk’s energy, authenticity and social media savvy caught Eric’s attention, and a few others as well. Vaynerchuk is now one of the Internet [...]

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Personal positioning: Marketing yourself in a brand-oriented world

By on March 6, 2008 in positioning, strategically responsible

Last week I spoke at a career fair at the University of Washington. My topic was on some of the misconceptions employers and marketers have about Gen Y, but I really wanted talk with them about Personal Positioning. Why discuss Personal Positioning on the Responsible Marketing Blog? Like LeBron James, Angelina Jolie and Barack Obama, [...]

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