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El Pollo Loco adds heat to KFC challenge

By on May 11, 2009 in advertising, competition, execution responsible, love it or hate it?, social media, videos, word of mouth

One way or the other, you probably heard about KFC last week. If you didn’t see one of their ads for their new Kentucky Grilled Chicken (the largest ad blitz in KFC history) you probably heard about the Oprah catastrophy. KFC was caught off guard when a promotion for a free two-piece meal featuring its [...]

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Seven entertaining Thanksgiving ads

By on November 27, 2008 in advertainment, videos

Happy Thanksgiving, everyone! I happened upon some entertaining Thanksgiving advertising this week. Here are a few of my faves: View “Turkey and butter, 1956″ on YouTube View “Talking with your mouth full” on YouTube View “Woman vs. turkey” on YouTube View “Turkey ‘Terror’ ad” on YouTube View “A DeNiro and Crystal Thanksgiving” on YouTube View [...]

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Is PETA’s use of nudity going too far?

By on September 23, 2008 in branding, morality, sex sells, Uncategorized, videos, word of mouth

Whether you support their cause or not, it’s impossible to ignore PETA. Their undercover investigations and campaigns are orchestrated across all media—advertising, PR, events, and social media are all a part of the mix—and most are integrated quite well. The way they get attention is always controversial, and they’ve taken on some of the titans [...]

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Responsible or not? Ringling Brothers Circus

By on September 8, 2008 in environmentally responsible, message responsible, responsible or not?, socially responsible, strategically responsible, videos

I was surprised how excited I was to take my kids to “The Greatest Show on Earth,” on Saturday. The last time I’d been to The Ringling Bros. and Barnum & Bailey Circus was at least 30 years ago, and I knew my four and five year old kids would be captivated by the show. [...]

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Big ideas, tiny budgets

By on July 10, 2008 in cause marketing, creativity, execution responsible, strategically responsible, videos

Breakthrough creative agitates. It makes people uneasy, or angry. It might make you laugh or cry. And it always makes people feel—or think. Or both. But breakthrough creative doesn’t happen often enough. The excuse I’ve heard most often is “We don’t have the budget.” Well, some of the best marketing you’ll find doesn’t necessarily come [...]

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Responsible or not? PETA’s campaign against KFC

By on February 22, 2008 in corporate responsibility, responsible or not?, socially responsible, videos, word of mouth

It really doesn’t matter how you feel about PETA, you have to admire their marketing chutzpah. I heard their ad was banned from the Super Bowl, but couldn’t find it on YouTube. A visit to Gino Cosme’s Bridging the Gap blog revealed all. Here’s the banned ad (viewer discretion advised): Clearly, this was meant to [...]

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