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Responsible Reading: Marketing Management

By on August 27, 2008 in books, execution responsible, roi responsible, strategically responsible

Seems every marketing book claims to offer the silver bullet—the marketing secret that guarantees incredible success. I’ve read 100′s of marketing books—including some great ones—but there are no shortcuts, folks. To be a Responsible Marketer, you need a strong grounding in the fundamentals. You won’t learn them in a three-day seminar, and probably don’t have [...]

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IMC: It’s not what you think it is

By on August 20, 2008 in execution responsible, strategically responsible

Next time you are talking to someone that “knows” marketing, ask them what IMC is. If they know the acronym stands for “Integrated Marketing Communications,” they get a star. If they tell you, “IMC is when all your marketing communications are working together—your printed materials, your website, your advertising, direct marketing, new media and your [...]

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