Posts Tagged ‘PodCamp’

Using social media to create social good

Monday, June 23rd, 2008

By popular demand, here’s my deck from PodCamp Seattle:

SlideShare

As you probably noticed, I’m not a big fan of slides full of bullets—it’s mostly images.

View all the websites mentioned in the deck, as well as all the sites recommended by Twitter friends here:
http://del.icio.us/patrickbyers/socialgood

I’ve also bookmarked all of the Twitter contributors in case you’d like to follow them:
http://del.icio.us/patrickbyers/twittergood

Last, special thanks to Eric Weaver from Edelman Digital who coordinated PodCamp, and to Guy Kawasaki and Chris Brogan, for using reaching out to their network to help me find great examples for this presentation.

So, who’s doing a great job in the social good space?

Comment below to weigh in.

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Posted in cause marketing, charitable giving, corporate responsibility, digital marketing, social networking, socially responsible | 15 Comments »

Twittering for good and The History of Evil

Thursday, June 19th, 2008

As I’ve been preparing my presentation for PodCamp Seattle regarding how social media can be used to help create social good, I decided to use social media to reach out and find some great examples.

First, I posted a request through Twitter (follow me) and received a couple of good ideas. Then I realized it might make sense to reach out two people that care and have a lot more Twitter followers than me: Guy Kawasaki (follow Guy) and Chris Brogan (follow Chris).

They were kind enough to post a request for ideas to thousands of their followers, and voila! I received a boat load of responses immediately—good stuff I’ll be able to use to make my presentation better.

I also made some new Twitter friends along the way, like Tan Siok Siok, an award-winning filmmaker and educator (follow Siok Siok).

Check out the trailer for her new documentary regarding the Beijing Olympics, Boomtown Beijing.

On her blog, I discovered the following video:

I was struck by its creative execution and simplicity—and surprised to learn it was created by a student. It has been viewed 1.2 million times in four months. Fascinating, and worth your time.

When I decided to look for examples for my speech using social media, I expected to get what I was looking for and move on. But I got more than that—I received goodwill, gained inspiration and made some new friends along the way.

And that, unto itself, is social good gained from social media.

Have you seen social media used to create social good?

Comment below to share.

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Posted in creativity, simplicity, social networking, socially responsible, videos | 5 Comments »

Are you amped for PodCamp? Join me in Seattle on June 21st

Wednesday, May 28th, 2008

Responsible marketers know that social media is changing the business landscape and has become an integral part of the marketing mix.

If you don’t know social media because you just haven’t had the time to figure it out, now you can get a good primer in less than one day—for free.

PodCamp is coming to Seattle.

Conference focus areas

  • Intro/101 Discussions – A quick primer
  • Marketing/PR/Advertising Discussions – The tools you should know about
  • Technology Discussions – The technical nuts and bolts
  • Social Good Discussions – Using social tools to connect and give back

    • Where, when and registration

    PodCamp Seattle
    Saturday, June 21, 2008
    9:00 a.m. – 3:30 p.m.
    University of Washington Communications Building

    Register

    My topic

    Using Social Media to Create Social Good
    1:30 p.m. // Room 304

    This looks to be a feature-packed event.

    Will I see you there?

    . . .

    Special thanks to Eric Weaver over at Edelman Digital for organizing this. It’s challenging, thankless work!

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    Posted in announcement, corporate responsibility, digital marketing, environmentally responsible, podcast, social networking, socially responsible, speeches | 1 Comment »