We all know it now: Digital marketing kicks butt.
Organizations big and small should be investing in paid search, SEO and email marketing. In some categories the ROI makes putting most (if not all) of your marketing budget into digital marketing a no-brainer.
Or is it?
Care to guess how many people have never sent an email in the U.S.?
Nope. That’s way too low.
According to a recent study by Park Associates, 20% of the U.S. population has never sent an email.
“No brainer” ideas often end up making people wonder if we indeed have no brains.
Consider your target: Where they go for their information. How they make their buying decisions. What turns them on.
Consider the promotional cost effectiveness of each marketing discipline relative to the stages of buyer readiness. To be responsible, your marketing must be media and discipline neutral.
And whatever you do, don’t put all your marketing eggs in a digital basket.
Have you ever been told about a “no brainer” marketing idea? How did it turn out?
Comment below to share your thoughts.
The graphic is our prettied up version of a graph in Philip Kotler’s Marketing Management.
