There have been some good discussions on the Social Media Club Seattle LinkedIn Group recently. My response to a “who owns social media” question was a bit longish and self-contained, so I thought I’d share it here: Social Media should be treated as just another marketing channel. Each channel has it’s rules, it’s purpose, it’s [...]
BP combating bad press with paid search
Search for “oil spill” on Google and you’ll get this: Click here to enlarge On Bing you’ll get: British Petroleum · www.BP.com/GulfOfMexicoResponse Get Info about the Gulf of Mexico Response Today Yahoo: BP – Info about the Gulf of Mexico Spill Learn More about How BP is Helping. www.bp.com/gulfofmexicoresponse Normally, I’d say this is Responsible [...]
Marketing, advertising and PR are not equals
I love and hate this: I love it because of it’s simple, it’s funny and it’s true. But I hate it because it perpetuates the myth that marketing, advertising and PR are all in some way equals. They aren’t. Let me explain: You meet two people at a holiday party: Beth works in the marketing [...]
Advertising and PR work better together
I’ve often found myself explaining the difference between Advertising and Public Relations—primarily, what to use and when. I also find myself defending Advertising far too often. It’s an easy target, and its benefits are deeply misunderstood and under appreciated. I’ve had a small tome on this subject cooking for the book and was going to [...]
- Awards for sale: Not a rewarding experience July 22, 2008
- The door to door salesman from hell October 23, 2008
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Personnel Concepts’ marketing:
Out of compliance? October 8, 2008 - Princeton Premier: Bad marketing or vanity scam? November 13, 2008
- Let’s fight vanity scams together August 21, 2008
- The new phone books are here! Oh, goody. October 22, 2008
- How can business help the poor? September 25, 2008
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Return of the salesperson from hell
May 3, 2012
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An opportunity missed, and at what cost?
April 18, 2012
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God is in the details
March 28, 2012
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Do we hate Dollar Shave Club’s viral video?
March 7, 2012
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Responsible or not? CIT’s college recruiting video
February 20, 2012
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Your name + your picture = LinkedIn ad
January 31, 2012
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It worked with Darth Vader. Why not Ferris Bueller?
January 30, 2012
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HeyZit,Doc..: I too would love this for my office....is there a ...
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WiseStep: always god will in detail only ...
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Dmedw22: I'm assuming you’re a "Quill Guy". I had th...
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Patrick Byers: That's a shame, Shelley. When the app connects co...
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Patrick Byers: Phil - Agreed. Thank goodness we live in the age w...
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Shelleychaudoir: I love many things about my Volt; however, shame o...
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Becca: Every dealer represents the company and they are t...
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