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Who owns social media? PR or Marketing?

By on July 15, 2010 in social media, social networking

There have been some good discussions on the Social Media Club Seattle LinkedIn Group recently. My response to a “who owns social media” question was a bit longish and self-contained, so I thought I’d share it here: Social Media should be treated as just another marketing channel. Each channel has it’s rules, it’s purpose, it’s [...]

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BP combating bad press with paid search

By on June 7, 2010 in advertising, corporate responsibility, digital marketing, no trust, responsible or not?, search

Search for “oil spill” on Google and you’ll get this: Click here to enlarge On Bing you’ll get: British Petroleum · www.BP.com/GulfOfMexicoResponse Get Info about the Gulf of Mexico Response Today Yahoo: BP – Info about the Gulf of Mexico Spill Learn More about How BP is Helping. www.bp.com/gulfofmexicoresponse Normally, I’d say this is Responsible [...]

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Marketing, advertising and PR are not equals

By on December 23, 2008 in branding, broken marketing, strategically responsible

I love and hate this: I love it because of it’s simple, it’s funny and it’s true. But I hate it because it perpetuates the myth that marketing, advertising and PR are all in some way equals. They aren’t. Let me explain: You meet two people at a holiday party: Beth works in the marketing [...]

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Advertising and PR work better together

By on September 5, 2008 in casting responsible, strategically responsible

I’ve often found myself explaining the difference between Advertising and Public Relations—primarily, what to use and when. I also find myself defending Advertising far too often. It’s an easy target, and its benefits are deeply misunderstood and under appreciated. I’ve had a small tome on this subject cooking for the book and was going to [...]

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