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10 marketing mistakes to avoid now

By on September 29, 2008 in broken marketing, creativity, deceptive marketing, ethics, execution responsible, research, social media, word of mouth

The financial crisis has everyone on edge, myself included. I lost my bank, and I’m not sure who’s next. Should I put my money in coffee cans and bury it in the backyard? When people are on edge, sometimes they do things they normally wouldn’t do. Same goes for businesses. Here are a 10 things [...]

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Great marketing or an invasion of privacy?

By on April 18, 2008 in customer delight, message responsible, privacy
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Warning: Nasty phishing scam targets business leaders

By on April 17, 2008 in announcement, privacy

What would you do if you received this? Normally, I would have hit the delete key. After all, you don’t get subpoenaed by email. Then I looked a little closer. It had my name, phone number and the correct email address. Hmm. I moused over the links without clicking and most, but not all seemed [...]

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Personalization v. privacy: Online marketers get too close for comfort

By on March 10, 2008 in privacy, roi responsible, socially responsible

It’s a sticky subject and it’s not going away anytime soon. Some have called personalization the Holy Grail of marketing. If you can connect with people in a highly relevant and personalized way, you’ll dramatically improve your response rates and marketing ROI. What’s more, most people prefer personalized ads–ads delivered to their name, at the [...]

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