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Marketers get attention with Election Day freebies

By on November 3, 2008 in cause marketing, corporate responsibility, socially responsible, viral marketing, word of mouth

Regardless of how you plan to vote, chances are you are talking about the election. With estimates of turnout exceeding 130 million people, Election Day promotions make sense. Starbucks is giving away free coffee: View this video on YouTube Krispy Kreme is giving away free donuts: And Ben and Jerry’s is giving away free ice [...]

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Cracker Barrel’s new promotion, and why context is key

By on June 16, 2008 in environmentally responsible, socially responsible, strategically responsible

From a contextual standpoint, I wonder just how responsible the Cracker Barrel’s Greatest Family Road Trip game is. While many are considering ways to cut back on driving, in this promotion, the more Cracker Barrels visited, the more chances a consumer has to win. Drawing heavier criticism is the grand prize, a 2008 Monaco Cayman [...]

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