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Are we giving PSA’s a pass?

By on August 31, 2009 in message responsible, socially responsible, videos, viral marketing, word of mouth

By now, you’ve probably seen or heard about the following PSA warning of the dangers of texting while driving produced by the Gwent Police Department in the UK. View video on YouTube The nearly unbearable gritty realism of a head-on collision features heads snapping back and forth on impact, gushing blood, a child crying for [...]

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‘Talk to Frank’ talks frank to drug addicts

By on December 12, 2008 in socially responsible, videos, viral marketing, word of mouth

Talk to Frank is a drug addiction helpline and information site in the U.K. helping addicts, their families and friends. No, Frank is not a person. It’s “a way for you to get straight up advice and info about drugs. It’s the facts without the attitude” and the name certainly fits. The following three videos [...]

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Is MTV’s Staying Alive Foundation going too far?

By on May 14, 2008 in message responsible, sex sells, socially responsible, videos

I am one of the few people that saw the very first video on MTV, “Video Killed the Radio Star.” I loved the channel, and I’d watch Mark Goodman and Nena Blackwood for hours on end. I’m still a big music fan (I love last.fm), but I have to admit, I stopped watching MTV when [...]

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A long walk for a short, dirty drink

By on April 23, 2008 in cause marketing, charitable giving, creativity, environmentally responsible, message responsible, socially responsible, videos, word of mouth

If your tap went dry at home, what would you do? If you were forced to walk to the nearest source of water—a river, a stream, a pond—on foot, how far would you have to travel? And how would it make you feel—deep down—if you had to give your children dirty water to drink after [...]

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