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Marketing, advertising and PR are not equals

By on December 23, 2008 in branding, broken marketing, strategically responsible

I love and hate this: I love it because of it’s simple, it’s funny and it’s true. But I hate it because it perpetuates the myth that marketing, advertising and PR are all in some way equals. They aren’t. Let me explain: You meet two people at a holiday party: Beth works in the marketing [...]

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Advertising and PR work better together

By on September 5, 2008 in casting responsible, strategically responsible

I’ve often found myself explaining the difference between Advertising and Public Relations—primarily, what to use and when. I also find myself defending Advertising far too often. It’s an easy target, and its benefits are deeply misunderstood and under appreciated. I’ve had a small tome on this subject cooking for the book and was going to [...]

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