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Make it fun, get people talking—and sell more

By on March 31, 2009 in creativity, economy, fun, word of mouth

Not every business is struggling amid the economic downturn. Discounters, companies that help people save money, banko attorneys and the repo man aren’t the only businesses thriving. Cheerful products that provide a respite from the real world are selling. Products like the Oh Snap! Cheese Board and Cutter and The Bubble Calendar are selling well, [...]

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How are you marketing in this economy?

By on March 11, 2009 in economy

“Outsource Marketing is just like alcohol,” a client once told me. “Why is that?” I responded, intrigued. “When times are good, people want it. But when times are bad, people need it,” he said. “Marketing outsourcing seems like a recession-proof model—it’s the way to get marketing done in a tough economy.” I never really thought [...]

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Is green marketing Responsible Marketing?

By on February 16, 2009 in environmentally responsible, greenwashing

Is green marketing responsible? Not always. Sometimes it’s just the opposite—it’s irresponsible, deceptive and wrong when it’s greenwashing. The fact is, most Americans say green advertising is nothing more than just a marketing tactic. Consumers are savy—just because a marketer claims it doesn’t mean they’ll believe it. So why go green? Well, because it’s the [...]

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What’s your mindset amid the economic crisis?

By on January 14, 2009 in economy, strategically responsible

In the last few months we’ve seen one client see a 75% decrease in their monthly revenue. A start up’s development and marketing funding source dried up when an adviser failed to move the money quick enough. Other clients have had their marketing budgets frozen or slashed. In their own words, these folks have told [...]

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Lose your job? Return your car.

By on January 7, 2009 in creativity, innovation, positioning, strategically responsible, videos, word of mouth

As retailer desperation reaches a fever pitch and discount signs pop up everywhere, here’s something a little different: With Hyundai’s Assurance Program, if you lose your job, you can return your car to the dealership. Any automaker could have done this, but they haven’t—yet. And Hyundai did it first. Not only will this drive word [...]

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Marketing matters in good times and bad

By on September 15, 2008 in customer delight, word of mouth

When we sold our last home, the market was strong. Prices were going up and houses were selling quickly. I briefly considered going the FSBO route, but we needed to sell fast and we didn’t want to go it alone. When we met our real estate agent, we thought he was a dream come true. [...]

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