Tag Archives | Responsible Marketing Blog

Happy Birthday, Responsible Marketing Blog

A year ago today, I soft-launched the Responsible Marketing Blog. My goal was twofold: Create a digital scratchpad for my ideas as I write a book on the topic and get unfiltered feedback on those ideas. Both goals have been met, but progress has slowed on the book as it has transformed itself over the [...]

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Super Bowl mania and the Lucy effect

Today is media day in Phoenix as a press contingent of 4,786 was on hand to ask the players everything from the intelligent (“how will you defend Randy Moss?”) to the inane (“what will you have for breakfast?”). It’s all news and apparently just about all of it is fit to print. The Super Bowl [...]

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