Tag Archives | responsible marketing

Responsible or not? Nike resurrects Earl Woods

Just in time for Tiger Woods’ return to golf at The Masters, Nike has released the following ad featuring the voice of Tiger’s deceased father, Earl: Here’s what Earl is saying: Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find […]

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Coke vs. Pepsi

The Pepsi vs. Coke social good smackdown

When Coke and Pepsi start being judged by their social responsibility as much as their taste (and their ads), you’ll know Responsible Marketing has arrived, right? Well, that time has come. The Huffington Post recently ran an online poll pitting Pepsi’s Refresh Project Vs. Coke’s Live Positively campaigns. The associated article does a great job […]

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Marketing puffery never pays

Seems we’ve been up to our eyeballs in positioning and message strategy work at Outsource Marketing lately. Of course, positioning should be the cornerstone of all your marketing communications—without meaningful differentiation, you’ve got nothin’, after all. But your positioning has to be more than simply unique and matter to your prospects. It has to be […]

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The Ringtone from Hell

View on YouTube “The Ringtone from Hell” is video six in our series of seven Responsible Marketing web shorts, but you could argue it has nothing to do with Responsible Marketing at all. Truth is, a few of our shorts are about character development and having fun with the angel and devil characters as they […]

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The 7 Keys to Responsible Marketing in 2 Minutes

Want to know what Responsible Marketing is about but don’t have the time to read our white paper on the topic? Well, here’s “The 7 Keys to Responsible Marketing in 2 Minutes,” featuring the characters you’ve grown to love (or hate) in our Responsible Marketing web shorts. View on YouTube There ya go—with a video […]

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We’re going to need to talk about your TPS reports

By Martin Pierce Ah, ah, I almost forgot…I’m also going to need you to go ahead and come in on Sunday, too. Mmmmmkay? Thaaaaaanks! We here at Outsource Marketing like to think that our office culture doesn’t resemble that of our good friend Bill Lumbergh’s Initech. But we do relate. Don’t know who Bill Lumbergh […]

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Responsible or not? Audi’s “Do Your Part”

It ain’t so easy being green. Unless, of course, you buy a clean diesel from Audi. That’s the message of this Audi A3 “Do Your Part” advert: I get the idea: Show you can be environmentally responsible without having to put yourself out. You can have it all. Here’s one point of view from @motorad666 […]

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Is your “Green Czar” an angel or a devil?

In 2006, we decided we needed get serious about greening Outsource Marketing after years of agreement about having an environmentally responsible workplace but no real plan to make it happen. Since then, we’ve been recognized for our efforts and have even won a few workplace recycling awards. The two secrets to our success: Everyone at […]

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Sex Sells: Just Ask Him.

In advertising, it’s the gospel truth: Sex sells. You’ve heard it a million times. So many times it’s gotta be true, right? Hell, even the Devil himself says it’s true in our second of seven Responsible Marketing web shorts, here: View on YouTube in HD Why not believe it? You just heard it from the […]

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Recycling: A Love Story

He’s a muscle-bound, rough and tough lover of all things manly. She’s a petite girly girl that loves a nice glass of Chianti and long walks on the beach under the moonlight. Learn how they meet, and what happens if you don’t recycle. View on YouTube in HD We dare you to litter in our […]

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Responsible Marketing Movies premiere on 09/09/09

Next Wednesday, 09/09/09, Outsource Marketing is throwing a party/benefit in Redmond, WA as we officially launch our new, more responsible brand. At the event, we’ll premiere eight new Responsible Marketing Movies, but these aren’t of the instructional, how-to ilk. Technically, they aren’t movies either—they are web shorts, most between 15 seconds to just over two […]

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Evian’s hip-hop roller babies: Responsible or not?

By now, you’ve probably heard about Evian‘s new “live young” campaign featuring the roller babies. You haven’t? Well, now you are in the know: There’s a lot to like here: It’s fun, unique, the CGI was done well and who doesn’t love Rapper’s Delight? It’s the type of video you can hardly resist hitting the […]

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Is responsibility the Holy Grail of marketing?

Gennefer Snowfield at the Triple Pundit interviewed me earlier this week and asked me a host of questions regarding Responsible Marketing, including— Where the Responsible Marketing concept came from; The impetus for this blog; How I define Responsible Marketing; Where Responsible Marketing fits with cause marketing; Which brands are leading in Responsible Marketing; My predictions […]

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Do I get to have a Guinness again this year?

Last St. Patrick’s Day I asked if—given Guinness’ long history of often questionable advertising claims—I should be allowed to hoist a pint of their tasty stout. 74% of you said “Yes. Guinness is yummy. And they aren’t all that bad anyway.” How about this year? I sure would love to hoist a pint since it’s […]

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Is green marketing Responsible Marketing?

Is green marketing responsible? Not always. Sometimes it’s just the opposite—it’s irresponsible, deceptive and wrong when it’s greenwashing. The fact is, most Americans say green advertising is nothing more than just a marketing tactic. Consumers are savy—just because a marketer claims it doesn’t mean they’ll believe it. So why go green? Well, because it’s the […]

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Hall of Shame: Countrywide Home Loans

Marketing is about persuasion, so occasionally marketers stretch the truth. But how bad is a company when it mocks it’s own advertising in a court of law? Pretty bad. Countrywide Home Loans is no stranger to litigation and is considered by some to be among those lenders most responsible for the mortgage crisis. Maybe it […]

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Less posts, more discussion in 2009

For years I’ve grappled with the conflict between commerce and conscience. Like most of you, I’m a marketer. Like all of you, I’m a consumer. So, I’m always asking questions: To break through, you have to do work that gets attention. But how far is too far? What do you do when a marketing practice […]

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One resolution to keep: A marketing plan in 2009

I often ask audiences “Are you happy with your marketing results?” Regardless of the number of people in the audience, nary a hand will go up. Later, when I ask “How many people are working from a marketing plan?” about the same number of people raise their hands. It’s no coincidence that of those that […]

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Free Responsible Marketing webinar today

I’m presenting Responsible Marketing: Dos and Don’ts in a Down Economy today, courtesy of PR Newswire, the global leader in news and information distribution services for professional communicators. Here are the details: Wednesday, December 17, 2008 10:00 AM Pacific 11:00 AM Mountain 12:00 PM Central 1:00 PM Eastern Approximately 45 minutes Click here to RSVP […]

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