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Responsible or not? FreeCreditReport.com

By on October 6, 2008 in creativity, ethics, false advertising, responsible or not?, truth, videos, viral marketing, word of mouth

FreeCreditReport.com has done a great job with their marketing—it’s hard to come up with a company that’s created more memorable ads recently. People are paying attention to their ads, sharing them on social sites and singing along. View this video on YouTube The problem is, the credit reports aren’t free at all. When you get [...]

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History’s worst viral campaign, or best?

By on June 13, 2008 in authenticity, deceptive marketing, message responsible, responsible or not?, socially responsible, videos, viral marketing, word of mouth

Above are two of four videos that were uploaded to YouTube two weeks ago proving that the radiation from cell phones is strong enough to actually pop corn. Or not. As it turns out, it’s a hoax—a viral marketing ploy by Cardo Systems, a maker of cell phone earpieces and headsets. They’ve gained worldwide attention [...]

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Responsible or not? Absolut re-maps North America

By on April 9, 2008 in responsible or not?, socially responsible, strategically responsible

Absolut Vodka of Sweden created a bit of uproar recently by re-mapping North America to include most of the American southwest as part of Mexico. Although the ad was only run in Mexico and was meant to be taken tongue-in-cheek, U.S. consumers threatened boycott and Absulut apologized and yanked the ad. Our immigration problems are [...]

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Responsible or not? Apple, Inc.

By on March 31, 2008 in corporate responsibility, environmentally responsible, message responsible, responsible or not?, simplicity, social networking, socially responsible

Image from Wired Magazine I was interviewed by MacNews last week for their article The iPhone and Social Networks: Fast Friends? Read it and you might think I’m an Apple fanboy. I’m not. Apple has introduced some game-changing, highly usable, extremely cool products. But the company has a less than sterling reputation regarding the way [...]

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