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Marketing lessons from Dixie’s BBQ

By on April 14, 2008 in authenticity, creativity, fun, word of mouth

One of my favorite quotes of late is “Advertising is the tax you pay for being unremarkable,” credited to Robert Stephens, founder of Geek Squad at the Ad Age Idea Conference. I doubt Gene Porter from Dixie’s BBQ in Bellevue, WA has an advertising budget, nor does he need one. A few Outsource Marketing team [...]

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Before you open a retail business, read this

By on April 10, 2008 in execution responsible, signage, strategically responsible

I was hungry by about 11:30 yesterday morning so I set out to find something quick and relatively fresh. As I pulled into the parking lot of my local psuedo-strip mall, the first place I noticed was Qdoba. I was on autopilot and didn’t give it a second thought. Qdoba is not as good as [...]

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