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Is Belkin’s apology for astroturfing enough?

First, what’s “astroturfing?” Roughly, it’s when formal political, advertising, or public relations campaigns seek to create the impression of spontaneous “grassroots” behavior, hence the reference to the artificial grass, AstroTurf.* On Friday, The Daily Background Blog revealed that a Belkin employee was doing just that: Paying 65 cents for perfect reviews on Buy.com, NewEgg.com and [...]

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