Tag Archives | Safeway

Safeway has nuts

Does Safeway play it safe with their marketing? Usually. But here’s a can of almonds from the venerable grocer: “Have nuts? Have a party!” Safeway likes the phrase so much they’ve trademarked it. You know someone, somewhere at Safeway said “We can’t say that! What will our customers think?” Still, somehow this packaging was approved [...]

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Taglines to live by: Can you guess who is who?

Here’s a pop quiz my partner Dan Murphy gave our team at yesterday’s weekly Huddle. | View | Upload your own How did you do? Us either. Here are Dan’s thoughts on the test, and why we all did so poorly: What I found intriguing was that so many of these Fortune 500 companies—presumably with [...]

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