You are here: Home > sales promotion
Tag Archives | sales promotion

Marketing, advertising and PR are not equals

By on December 23, 2008 in branding, broken marketing, strategically responsible

I love and hate this: I love it because of it’s simple, it’s funny and it’s true. But I hate it because it perpetuates the myth that marketing, advertising and PR are all in some way equals. They aren’t. Let me explain: You meet two people at a holiday party: Beth works in the marketing [...]

Read full story • Comments { 7 }

Two creative offers that broke through

By on September 3, 2008 in creativity, word of mouth

Three or four years ago, I received a promotional insert in an Amazon shipment for ING Direct, the online bank. The offer was simple: Open a savings account and we’ll deposit $25 in it for your trouble. Hmm. I did a little research and found that ING’s savings rate was among the best in the [...]

Read full story • Comments { 1 }