On Monday, one of my colleagues handed me this:
This particular colleague had lost a friendly bet the week before, so at first I thought I was receiving partial payment for said bet. Then I remembered that I’m still in negative territory—I owe her $88 (I bet $100 I’d have my book done by Halloween of 2008), and that didn’t happen.
Anyway, she realized I had no clue why I was receiving this crisp, new $2 bill, and said, “turn it over.”
Alas, the Seattle Art Museum (SAM) are using these $2 bills to promote their Life Liberty and the Pursuit of Happiness exhibit showcasing 275 pieces of historically significant American art from the Yale University Gallery.
It’s must-see gallery if you enjoy history and/or art.
While the promotion has a few holes in it, the sticker on the $2 bill is must-see marketing: It’s unique. It’s interesting. The promo made the URL irresistible—I had to check it out.
And, of course, it made me want to tell you all about it.
Awesome.
So do you dig this as much as I do? Why or why not?
