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Deception is not Responsible Marketing

By on June 11, 2008 in deceptive marketing, hall of shame, message responsible

Liberty Names of America regularly sends us expiration notices for our domain name renewals. Problem is, they aren’t our domain registrar. Their notices are formatted like invoices in a ploy to get us to transfer our domains to them. Click on the image below to take a closer look: +Click to enlarge Of course, when [...]

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Pump up the volume to improve marketing? Maybe not.

By on June 3, 2008 in books, commercialization, information overload, message responsible

Gilmore Group I’ve spoken about the effects of information overload for over a decade, and have written a post or two on the subject as well. Because info glut makes it so difficult to break through, as marketers we’ll try just about anything: We’ll make our ads bigger. While big ads are usually better than [...]

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Marketing lessons from Dixie’s BBQ

By on April 14, 2008 in authenticity, creativity, fun, word of mouth

One of my favorite quotes of late is “Advertising is the tax you pay for being unremarkable,” credited to Robert Stephens, founder of Geek Squad at the Ad Age Idea Conference. I doubt Gene Porter from Dixie’s BBQ in Bellevue, WA has an advertising budget, nor does he need one. A few Outsource Marketing team [...]

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Seth Godin on curiousity (and creativity)

By on March 3, 2008 in creativity, videos

Boring marketing is irresponsible. Responsible Marketing puts a premium on creativity. And creativity only happens when you are able to stay curious. Here’s what Seth Godin has to say about it: How long has it been since you’ve allowed yourself to be curious? Afraid of doing something really different with your marketing? Don’t be: The [...]

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