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Make your marketing more shareable—pass it on

By on January 30, 2009 in promotion, word of mouth

At a lunch meeting at the Cheesecake Factory yesterday, I was beginning to tell a client we wanted to help them develop ways to make their company, products and services more “shareable.” I know, it’s not a real word, but I use it a lot because it telegraphs the idea immediately. But yesterday, I never [...]

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Share the love when you buy a new Subaru

By on December 9, 2008 in cause marketing, charitable giving, socially responsible, videos

We all know what to expect when it comes to automobile pitches, don’t we? Year-end closeouts! Employee pricing! No reasonable offer refused! Support a cause?! Subaru has thrown a curve ball into the mix with it’s Share the Love promotion. Watch Share the Love on YouTube When you buy or lease any new Subaru now [...]

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