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Love it or hate it: Jawbone viral video campaign

By on July 23, 2008 in love it or hate it?, message responsible, videos, viral marketing

Surely you are familiar with Jawbone, the makers of the excellent noise-canceling Bluetooth headsets for mobile phones. The product really is amazing. I love mine. But I don’t love their attempt at creating buzz. I’d rate the first video PG-13. View the video on YouTube Two women are sitting in a pub having a casual [...]

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Responsible or not? “Get Some Nuts” with Snickers

By on July 21, 2008 in responsible or not?, videos

As the best selling candy bar of all time with annual sales of over $2 billion, Snickers has nothing to prove. The Mars family introduced the brand in 1929 or 1930, depending upon which source you believe. Either way, Snickers is pushing 80—but you’d never know it by its advertising. To reach their target audience [...]

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