According to American Greetings Corporation, around a billion Valentine’s cards are sent globally each year. That’s a whole ‘lotta love, and waste, being spread around the world. Don’t forget about boxes of chocolates, lingerie, and expensive jewelry. So what are some alternative more earth-friendly ideas? How about adopting a rescued farm animal? Better yet, why [...]
When Coke and Pepsi start being judged by their social responsibility as much as their taste (and their ads), you’ll know Responsible Marketing has arrived, right? Well, that time has come. The Huffington Post recently ran an online poll pitting Pepsi’s Refresh Project Vs. Coke’s Live Positively campaigns. The associated article does a great job [...]
I was honored to be interviewed by Kenji Onozawa over at Seattle Social Media Profiles on Wednesday, the results of which can be found in the above video, along with his Q & A in this article. Kenji asked me a bit about social media, Responsible Marketing and one of my passions, using social media [...]
It’s Blog Action Day! The purpose of Blog Action Day is to create a worldwide discussion regarding an important issue. This year, it’s poverty. For this post, I wanted my post to meet three criteria: To bring value to readers, it must result in a list of creative ways business can help fight poverty To [...]
Did you know that, on average, teachers spend about $1,200 of their own money to cover the cost of classroom supplies? The “teacher-funded” classroom is an outrage when you consider teacher compensation, and OfficeMax has partnered with Adopt-A-Classroom “to recognize extraordinary teachers for their dedication and innovative approach to education.” During their A Day Made [...]
TOMS Shoes was founded by Blake Mycoskie after a life-changing trip to Argentina. While there, he learned about the Alpargata soft shoe, but ironically, also met children in villages that had no shoes. So he created a shoe company whose goals aren’t based on shoes sold, but on shoes given away. For every pair of [...]
The Responsible Marketing Blog will be participating in Blog Action Day on Wednesday, October 15th. Here’s what it’s about: First and last, the purpose of Blog Action Day is to create a discussion. We ask bloggers to take a single day out of their schedule and focus it on an important issue. By doing so [...]
Social media can be an incredible force for doing good. I’ve spoken about it a bit lately, sharing some real world examples in the deck below: Examples don’t necessarily explain how to do it, so here’s a simple, grassroots way I used social media to raise $1,250 for the Muscular Dystrophy Association just yesterday. Here’s [...]
There’s something new at Starbucks, but it’s not on the menu and it doesn’t cost a dime. The GOOD Sheet, a weekly “graphical exploration of some of the major issues facing us in this election season and beyond,” appeared in all Starbucks nationwide yesterday. The goal of the GOOD Sheet is to stimulate conversation during [...]
Have you heard about the Members Project from American Express? It’s a social good promotion built to encourage people to “come together to achieve something amazing.” Card members are invited to submit ideas for projects in the areas of arts and culture, community development, education, environment and wildlife, and health. Anyone, including non-cardmembers, can discuss, [...]
In Big ideas, tiny budgets, I shared some of the good work World Vision is doing using viral video to draw attention to their initiatives in the US and Australia. Now, World Vision is back with a new video that builds upon their teenage affluenza theme: \ Watch this video on YouTube. Here’s the description: [...]
Last week, I was interviewed by Jed Sundwall at NetSquared, a group of passionate social media advocates whose mission is to “spur responsible adoption of social web tools by social benefit organizations.” The focus of the conversation was on what social benefit organizations are missing if they neglect social media, and of course, Responsible Marketing. [...]
By popular demand, here’s my deck from PodCamp Seattle: As you probably noticed, I’m not a big fan of slides full of bullets—it’s mostly images. View all the websites mentioned in the deck, as well as all the sites recommended by Twitter friends here: http://del.icio.us/patrickbyers/socialgood I’ve also bookmarked all of the Twitter contributors in case [...]
Hard to believe PodCamp Seattle is tomorrow. I hope you are coming. If you can’t make it, I’ll be tweeting live except when I’m doing my 1:30 presentation, “Using Social Media to Create Social Good.” You can follow me by clicking here: http://twitter.com/patrickbyers. __________________________________You can view the most recent 10 tweets in the meme here: [...]
As I’ve been preparing my presentation for PodCamp Seattle regarding how social media can be used to help create social good, I decided to use social media to reach out and find some great examples. First, I posted a request through Twitter (follow me) and received a couple of good ideas. Then I realized it [...]
- Awards for sale: Not a rewarding experience July 22, 2008
- The door to door salesman from hell October 23, 2008
Personnel Concepts’ marketing:
Out of compliance? October 8, 2008
- Princeton Premier: Bad marketing or vanity scam? November 13, 2008
- Let’s fight vanity scams together August 21, 2008
- The new phone books are here! Oh, goody. October 22, 2008
- How can business help the poor? September 25, 2008
- Don’t ask your customer to make creative decisions for you June 10, 2013
- How one college builds trust by educating prospects June 4, 2013
- Hey Abercrombie, take your apology and suck it. May 23, 2013
- Role Reversal: Perceptions of Men and Women in Advertising May 9, 2013
- Holy Shift: Creepy George will “Fix your transmission” May 1, 2013
- Nonprofits must differentiate or die April 22, 2013
- Dove Real Beauty Sketches: Responsible Marketing, I think. April 19, 2013
- Susanna Schick: Are you kidding? Tell us something new. Most brand...
- Amhenz: I think it's pretty brilliant. It's got me to th...
- Grant Tilus: Great parenting for handling this situation. As if...
- Patrick Byers: Bill - Not all salesmen are awful. We know that. W...
- Patrick Byers: Kingswreslter1989 - I loved your comments. If ever...
- Patrick Byers: Thanks, Theresa. As a father with a young daughter...
- Theresa: Excellent video. We've become desensitized to the...