Gennefer Snowfield at the Triple Pundit interviewed me earlier this week and asked me a host of questions regarding Responsible Marketing, including—
- Where the Responsible Marketing concept came from;
- The impetus for this blog;
- How I define Responsible Marketing;
- Where Responsible Marketing fits with cause marketing;
- Which brands are leading in Responsible Marketing;
- My predictions for the future. . . and more.
Read The Holy Grail of Successful Marketing: Responsibility then weigh in, either here or there.
