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Social Media Sharing Statistics from AddThis

How, when and where we share on the web

By on November 4, 2011 in research, social media, social networking

Take a few minutes to review these enlightening statistics from AddThis representing sharing trends over the last five years. A  few highlights: Most active day for sharing: Wednesdays Most active time of day: 9:30 A.M. EST Most users click within the first two minutes 75% of clicks happen within the first day Interestingly, most shares are [...]

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Who owns social media? PR or Marketing?

By on July 15, 2010 in social media, social networking

There have been some good discussions on the Social Media Club Seattle LinkedIn Group recently. My response to a “who owns social media” question was a bit longish and self-contained, so I thought I’d share it here: Social Media should be treated as just another marketing channel. Each channel has it’s rules, it’s purpose, it’s [...]

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Facebook’s ad feedback function fail

By on September 21, 2009 in advertising, digital marketing, social media, usability

You know the ads on the right hand column of your Facebook feeds page? Here’s a view I’ve received a lot lately: Yeah. I know. You’ve seen these ads enough already. Not sure why I’d receive ‘em…I’m not a gamer and there’s nothing in my profile that would lead you to believe I’d be interested [...]

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Create a culture of appreciation with social media

By on June 10, 2009 in presentations, social media, social networking, speeches

I spoke at the Recognition Roundtable today here in Bellevue, a group of mostly HR people from major companies located here in the Pacific Northwest that are looking for ways to encourage and support recognition within their respective workplaces. In the session, I shared— Why this topic should matter to every marketer What social media [...]

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How Ford made me reconsider my auto buying habits

By on May 27, 2009 in authenticity, branding, digital marketing, launch, social media, social networking, strategically responsible, videos, word of mouth

I’ve owned dozens of cars, and like a lot of people, most have been Japanese or German. So when I turned in my leased Honda and started the hunt for a new hybrid, I drove the Toyota Prius, Camry and Highlander Hybrids, the new Honda Insight and a Lexus RX 400h. The Prius felt underpowered [...]

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How I use social media

By on May 22, 2009 in social media, social networking, videos

I was honored to be interviewed by Kenji Onozawa over at Seattle Social Media Profiles on  Wednesday, the results of which can be found in the above video, along with his Q & A in this article. Kenji asked me a bit about social media, Responsible Marketing and one of my passions, using social media [...]

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Tweetup on Thursday, 3/19 at Jillian’s in Seattle

By on March 13, 2009 in social media, social networking

Time for another Tweetup for those of you interested in Social Media residing here in the Puget Sound region. The Northwest Tweetup is shaping up nicely, with 30 confirmed guests and 35 maybes with six days to go. If you’re a Twitter hold-out, check out Twitter me this: Is it time to tweet? as well [...]

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Skittles Twitter homepage: Responsible or not?

By on March 3, 2009 in authenticity, branding, responsible or not?, social media, social networking, word of mouth

Skittles, the chewy, fruit-flavored candy from Mars, Inc. has jumped into social media in an innovative new way: They have coded their website so their navigation now floats over three of the most popular social media websites. Skittles.com is now nothing more than a navigation box floating over the Twitter search results for the term [...]

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Why you can’t trust anyone in marketing

By on December 26, 2008 in no trust, social media

In The Night After Christmas, Jonathan Salem Baskin waxes poetic about the excuses marketers will make when retailers realize their marketing efforts (especially their holiday sales) weren’t what they hoped for this year: The marketing had failed, the sales not triumphant, The guy sneaking away was the company’s consultant. More rapid than eagles his course [...]

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Motrin feels the pain of a social media mommy mob

By on November 18, 2008 in authenticity, boycott, message responsible, social media, social networking, videos, viral marketing, word of mouth

You might have heard about the recent uproar over a new Motrin ad targeting mothers. If you have already formed an opinion on the topic, skip the video below. Otherwise, take a look, and try to be as objective as possible. View this video on YouTube The response Paul Banas estimated that in 48 hours [...]

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Advanced Interactive Marketing program at the UW

By on October 22, 2008 in announcement, marketing education

I’ve been on the Advisory Board for a number of marketing programs at the University of Washington for about twelve years. Here’s an interesting program worth considering if you are in the Seattle area and are interested in Interactive Marketing: Are you spending more on web marketing yet not getting the results you want? Does [...]

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To blog or not to blog?

By on October 10, 2008 in authenticity, social media

Blogs help humanize companies, improve authenticity, create valuable feedback loops and may help drive significant traffic to your company website. So it’s no wonder one of questions I’m most often asked is, “should my company consider blogging?” After asking a few questions, I’m able to give a definitive “yes” or “no” answer, but I’ve never [...]

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How to use social media to create social good

By on September 18, 2008 in charitable giving, creativity, fun, social media, social networking, socially responsible, word of mouth

Social media can be an incredible force for doing good. I’ve spoken about it a bit lately, sharing some real world examples in the deck below: Examples don’t necessarily explain how to do it, so here’s a simple, grassroots way I used social media to raise $1,250 for the Muscular Dystrophy Association just yesterday. Here’s [...]

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AMEX does good with the ’08 Members Project

By on August 14, 2008 in cause marketing, charitable giving, social media, social networking, socially responsible, videos

Have you heard about the Members Project from American Express? It’s a social good promotion built to encourage people to “come together to achieve something amazing.” Card members are invited to submit ideas for projects in the areas of arts and culture, community development, education, environment and wildlife, and health. Anyone, including non-cardmembers, can discuss, [...]

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Obama’s marketing prowess continues to impress

By on August 11, 2008 in social media, social networking, viral marketing

Whether you are ‘red’ or ‘blue,’ you have to be green with envy when watching Barack Obama’s marketing machine in action. The candidate’s web presence and social media savvy have set a new standard for political candidates, and in some ways, everyone else in marketing. This isn’t news. Obama’s marketing prowess has been covered again [...]

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If World Vision can do it, you can too

By on August 6, 2008 in execution responsible, social media, social networking, videos, viral marketing, word of mouth

In Big ideas, tiny budgets, I shared some of the good work World Vision is doing using viral video to draw attention to their initiatives in the US and Australia. Now, World Vision is back with a new video that builds upon their teenage affluenza theme: \ Watch this video on YouTube. Here’s the description: [...]

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Social media for social good interview on NetSquared

By on July 16, 2008 in greenwashing, interview, social media, social networking, socially responsible

Last week, I was interviewed by Jed Sundwall at NetSquared, a group of passionate social media advocates whose mission is to “spur responsible adoption of social web tools by social benefit organizations.” The focus of the conversation was on what social benefit organizations are missing if they neglect social media, and of course, Responsible Marketing. [...]

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Responsible Marketing on socialmedia.alltop.com

By on June 24, 2008 in about this blog, announcement, digital marketing, message responsible, social networking

Alltop is the excellent blog aggregation site that offers “aggregation without aggravation” because it lists just the best of the best blogs. I was honored to be included in the marketing.alltop category in May and gave you Responsible Marketers the opportunity to weigh in on which badge I should use. So, imagine my surprise when [...]

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Using social media to create social good

By on June 23, 2008 in cause marketing, charitable giving, corporate responsibility, digital marketing, social networking, socially responsible

By popular demand, here’s my deck from PodCamp Seattle: As you probably noticed, I’m not a big fan of slides full of bullets—it’s mostly images. View all the websites mentioned in the deck, as well as all the sites recommended by Twitter friends here: http://del.icio.us/patrickbyers/socialgood I’ve also bookmarked all of the Twitter contributors in case [...]

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PodCamp Seattle: Follow it on Twitter, Twemes

By on June 20, 2008 in announcement, social networking, socially responsible, speeches

Hard to believe PodCamp Seattle is tomorrow. I hope you are coming. If you can’t make it, I’ll be tweeting live except when I’m doing my 1:30 presentation, “Using Social Media to Create Social Good.” You can follow me by clicking here: http://twitter.com/patrickbyers. __________________________________ You can view the most recent 10 tweets in the meme [...]

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