Tag Archives | social media

Shifting from reactive to proactive customer service that sells

Recently, Software Advice hosted an online debate called: “Is Customer Service the New Marketing?” The discussion highlighted customers’ increasing disillusionment with traditional advertising; and as a result, the importance of customer service as a market differentiator. The average consumer is bombarded with thousands of commercial messages per day. That’s a lot of clutter to cut […]

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15 things we learned in 15 years – the hard way

  To commemorate Outsource Marketing’s 15th Anniversary, last fall we decided it might be fun—and a little cathartic—to think about the things we’ve learned since 1997. We’ve learned a lot, but narrowed it to the following list, in no particular order: “Safe” is dangerous. Safe is invisible amid info glut. Safe fails. Creative must be […]

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Why Instagram’s new TOS are a POS, and you should delete your account

Love Instagram? Maybe not so much after you read their new terms of service (TOS): Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along […]

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Show this video to the social media resistors in your company

  If you’ve ever done a speech on social media, or tried to sell your company why you should embrace engagement you’ve seen it: The negative Nelly or Nelson that’s so afraid of what someone might say they throw ice on the fire — or worse, successfully kibosh the whole program. My response is typically something […]

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Follow us on Google+ for a chance to win tickets to see King Felix this Wednesday

The King is pitching this Wednesday and one lucky friend of Outsource Marketing will get to go to he game with a guest, for FREE. We’re giving away two FREE tickets to the Mariners v. Rays game at Safeco Field on Wednesday at 12:40 pm. There’s no better place to watch than in our awesome […]

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Social Media Sharing Statistics from AddThis

How, when and where we share on the web

Take a few minutes to review these enlightening statistics from AddThis representing sharing trends over the last five years. A  few highlights: Most active day for sharing: Wednesdays Most active time of day: 9:30 A.M. EST Most users click within the first two minutes 75% of clicks happen within the first day Interestingly, most shares are […]

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Who owns social media? PR or Marketing?

There have been some good discussions on the Social Media Club Seattle LinkedIn Group recently. My response to a “who owns social media” question was a bit longish and self-contained, so I thought I’d share it here: Social Media should be treated as just another marketing channel. Each channel has it’s rules, it’s purpose, it’s […]

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Facebook’s ad feedback function fail

You know the ads on the right hand column of your Facebook feeds page? Here’s a view I’ve received a lot lately: Yeah. I know. You’ve seen these ads enough already. Not sure why I’d receive ’em…I’m not a gamer and there’s nothing in my profile that would lead you to believe I’d be interested […]

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Create a culture of appreciation with social media

I spoke at the Recognition Roundtable today here in Bellevue, a group of mostly HR people from major companies located here in the Pacific Northwest that are looking for ways to encourage and support recognition within their respective workplaces. In the session, I shared— Why this topic should matter to every marketer What social media […]

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How Ford made me reconsider my auto buying habits

I’ve owned dozens of cars, and like a lot of people, most have been Japanese or German. So when I turned in my leased Honda and started the hunt for a new hybrid, I drove the Toyota Prius, Camry and Highlander Hybrids, the new Honda Insight and a Lexus RX 400h. The Prius felt underpowered […]

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How I use social media

I was honored to be interviewed by Kenji Onozawa over at Seattle Social Media Profiles on  Wednesday, the results of which can be found in the above video, along with his Q & A in this article. Kenji asked me a bit about social media, Responsible Marketing and one of my passions, using social media […]

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Tweetup on Thursday, 3/19 at Jillian’s in Seattle

Time for another Tweetup for those of you interested in Social Media residing here in the Puget Sound region. The Northwest Tweetup is shaping up nicely, with 30 confirmed guests and 35 maybes with six days to go. If you’re a Twitter hold-out, check out Twitter me this: Is it time to tweet? as well […]

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Skittles Twitter homepage: Responsible or not?

Skittles, the chewy, fruit-flavored candy from Mars, Inc. has jumped into social media in an innovative new way: They have coded their website so their navigation now floats over three of the most popular social media websites. Skittles.com is now nothing more than a navigation box floating over the Twitter search results for the term […]

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Why you can’t trust anyone in marketing

In The Night After Christmas, Jonathan Salem Baskin waxes poetic about the excuses marketers will make when retailers realize their marketing efforts (especially their holiday sales) weren’t what they hoped for this year: The marketing had failed, the sales not triumphant, The guy sneaking away was the company’s consultant. More rapid than eagles his course […]

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Motrin feels the pain of a social media mommy mob

You might have heard about the recent uproar over a new Motrin ad targeting mothers. If you have already formed an opinion on the topic, skip the video below. Otherwise, take a look, and try to be as objective as possible. View this video on YouTube The response Paul Banas estimated that in 48 hours […]

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Advanced Interactive Marketing program at the UW

I’ve been on the Advisory Board for a number of marketing programs at the University of Washington for about twelve years. Here’s an interesting program worth considering if you are in the Seattle area and are interested in Interactive Marketing: Are you spending more on web marketing yet not getting the results you want? Does […]

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To blog or not to blog?

Blogs help humanize companies, improve authenticity, create valuable feedback loops and may help drive significant traffic to your company website. So it’s no wonder one of questions I’m most often asked is, “should my company consider blogging?” After asking a few questions, I’m able to give a definitive “yes” or “no” answer, but I’ve never […]

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How to use social media to create social good

Social media can be an incredible force for doing good. I’ve spoken about it a bit lately, sharing some real world examples in the deck below: Examples don’t necessarily explain how to do it, so here’s a simple, grassroots way I used social media to raise $1,250 for the Muscular Dystrophy Association just yesterday. Here’s […]

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AMEX does good with the ’08 Members Project

Have you heard about the Members Project from American Express? It’s a social good promotion built to encourage people to “come together to achieve something amazing.” Card members are invited to submit ideas for projects in the areas of arts and culture, community development, education, environment and wildlife, and health. Anyone, including non-cardmembers, can discuss, […]

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Obama’s marketing prowess continues to impress

Whether you are ‘red’ or ‘blue,’ you have to be green with envy when watching Barack Obama’s marketing machine in action. The candidate’s web presence and social media savvy have set a new standard for political candidates, and in some ways, everyone else in marketing. This isn’t news. Obama’s marketing prowess has been covered again […]

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