Posts Tagged ‘social media’

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Are you amped for PodCamp? Join me in Seattle on June 21st

Wednesday, May 28th, 2008

Responsible marketers know that social media is changing the business landscape and has become an integral part of the marketing mix.

If you don’t know social media because you just haven’t had the time to figure it out, now you can get a good primer in less than one day—for free.

PodCamp is coming to Seattle.

Conference focus areas

  • Intro/101 Discussions – A quick primer
  • Marketing/PR/Advertising Discussions – The tools you should know about
  • Technology Discussions – The technical nuts and bolts
  • Social Good Discussions – Using social tools to connect and give back

    • Where, when and registration

    PodCamp Seattle
    Saturday, June 21, 2008
    9:00 a.m. – 3:30 p.m.
    University of Washington Communications Building

    Register

    My topic

    Using Social Media to Create Social Good
    1:30 p.m. // Room 304

    This looks to be a feature-packed event.

    Will I see you there?

    . . .

    Special thanks to Eric Weaver over at Edelman Digital for organizing this. It’s challenging, thankless work!

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    Posted in announcement, corporate responsibility, digital marketing, environmentally responsible, podcast, social networking, socially responsible, speeches | 1 Comment »

    Gary Vaynerchuk on personal branding

    Wednesday, March 12th, 2008

    My partner, Eric Anderson, has been urging me to profile WineLibraryTV.com host Gary Vaynerchuk since I launched this blog.

    An avid wine collector, Eric has watched Vaynerchuk’s video blog since its debut. Vaynerchuk’s energy, authenticity and social media savvy caught Eric’s attention, and a few others as well. Vaynerchuk is now one of the Internet and wine world’s biggest rock stars.

    Why should you care? From a personal branding and marketing perspective, Vaynerchuk is doing a lot right.

    Last Wednesday, I shared my thoughts regarding personal positioning, a phrase I coined in 1996 to describe the way to build the foundation for personal branding.

    Here are Vaynerchuk’s thoughts on the topic:

    You gotta love his quote, “You need to differentiate yourself and establish yourself. Don’t buy lists. Make lists.”

    Hallelujah.

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    Posted in branding, positioning, social networking | 2 Comments »

    Social networking is ready for business. Are you?

    Thursday, January 31st, 2008

    I was shocked when I realized how many of Outsource Marketing’s clients and friends of the firm still haven’t gotten their feet wet with social media. No LinkedIn. No Facebook. No Plaxo. No Twitter. No fun.

    So, I decided to write Social networking is ready for business. Are you? (84 KB, PDF) for this month’s Friends of Outsource Marketing.

    In the article, I address some of the biggest objections to getting involved with social networking, and then explain the smart way to begin building your online social network.

    This article was meant to help encapsulate some of the things I’ve been sharing personally with people who are just starting to figure this out. So if social media is old hat to you, skip to the next post.

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    Posted in social networking, word of mouth | No Comments »

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