I spoke at the Recognition Roundtable today here in Bellevue, a group of mostly HR people from major companies located here in the Pacific Northwest that are looking for ways to encourage and support recognition within their respective workplaces. In the session, I shared— Why this topic should matter to every marketer What social media [...]
Tag Archives | social networking
Tweetup on Thursday, 3/19 at Jillian’s in Seattle
Time for another Tweetup for those of you interested in Social Media residing here in the Puget Sound region. The Northwest Tweetup is shaping up nicely, with 30 confirmed guests and 35 maybes with six days to go. If you’re a Twitter hold-out, check out Twitter me this: Is it time to tweet? as well [...]
Skittles Twitter homepage: Responsible or not?
Skittles, the chewy, fruit-flavored candy from Mars, Inc. has jumped into social media in an innovative new way: They have coded their website so their navigation now floats over three of the most popular social media websites. Skittles.com is now nothing more than a navigation box floating over the Twitter search results for the term [...]
Behold, the Facebook Friend Spamming tool
It was bound to happen. With a little help from the programmers and usability gurus at Facebook, I spammed my friends, colleagues, business associates, people who’ve considered hiring Outsource Marketing, and everyone else in my Gmail address book that didn’t have a Facebook account yet. I’m not talking about Facebook application developers making it next [...]
Northwest Tweetup @ Microsoft this Thursday, 11/20
Social Media Northwest will be holding another Tweetup this coming Thursday on the Microsoft campus. This is an informal meeting of Twitter users (and Twitter-curious people) that are interested in meeting some of the folks they’ve met online. When Thursday, November 20th 12:30 (sign-in at registration 10 to 15 minutes before) Where Microsoft Bldg 121 [...]
Bite-sized Friday: The Network Effect
You’ve heard of the network effect before, haven’t you? It’s defined as “the phenomenon whereby a service becomes more valuable as more people use it, thereby encouraging ever-increasing numbers of adopters.” For example, the telephone wasn’t particularly valuable until several people you knew had one. Same thing with email. Here are a few topics relative [...]
Obama’s marketing prowess continues to impress
Whether you are ‘red’ or ‘blue,’ you have to be green with envy when watching Barack Obama’s marketing machine in action. The candidate’s web presence and social media savvy have set a new standard for political candidates, and in some ways, everyone else in marketing. This isn’t news. Obama’s marketing prowess has been covered again [...]
Creativity + social networking = Zappos everywhere
Zappos, the online shoe and clothing retailer is popping up everywhere I go. In the last month, I’ve had a number of contacts with the company, none of them planned, and none of them through traditional marketing approaches. Zappos is embracing social networking I’m a fan of Twitter, the micro-blogging/social networking service, and so is [...]
Responsible or not? Apple, Inc.
Image from Wired Magazine I was interviewed by MacNews last week for their article The iPhone and Social Networks: Fast Friends? Read it and you might think I’m an Apple fanboy. I’m not. Apple has introduced some game-changing, highly usable, extremely cool products. But the company has a less than sterling reputation regarding the way [...]
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