Tag Archives | social responsibility

Responsible Marketing in a Zombie Apocalypse

In business, it’s survival of the fittest, and our Seven Keys to Responsible Marketing can help you survive just about anything the world throws at you. Even a zombie apocalypse. That’s right, a zombie apocalypse. The characters of AMC’s The Walking Dead would have fared better if they just appreciated our Seven Keys. Here’s how: […]

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Green Valentine’s Day: Forget about lingerie, adopt a pig for that special someone in your life.

According to American Greetings Corporation, around a billion Valentine’s cards are sent globally each year. That’s a whole ‘lotta love, and waste, being spread around the world. Don’t forget about boxes of chocolates, lingerie, and expensive jewelry. So what are some alternative more earth-friendly ideas? How about adopting a rescued farm animal? Better yet, why […]

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Responsible Marketing LinkedIn group is heating up

Did you know there’s a Responsible Marketing Group on LinkedIn? Yep, it currently has an international membership of 866 members, and the conversation has recently heated up recently. Check out a great conversation we’re having about Denny’s Maple Bacon Sundae, and feel free to join us as we discuss where commerce and conscience collide and/or […]

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Apple puts social responsibility up front

Anyone interested in the Apple iPad has no doubt been to the Apple homepage lately and discovered this nice surprise bottom-center: That’s right. At a time when Apple could be cross-selling any number of their new offerings, they are using one of the four sandboxes on their homepage to share their supplier responsibility practices. You […]

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The 7 Keys to Responsible Marketing in 2 Minutes

Want to know what Responsible Marketing is about but don’t have the time to read our white paper on the topic? Well, here’s “The 7 Keys to Responsible Marketing in 2 Minutes,” featuring the characters you’ve grown to love (or hate) in our Responsible Marketing web shorts. View on YouTube There ya go—with a video […]

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25 ways your business can help fight poverty

It’s Blog Action Day! The purpose of Blog Action Day is to create a worldwide discussion regarding an important issue. This year, it’s poverty. For this post, I wanted my post to meet three criteria: To bring value to readers, it must result in a list of creative ways business can help fight poverty To […]

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How can business help the poor?

The Responsible Marketing Blog will be participating in Blog Action Day on Wednesday, October 15th. Here’s what it’s about: First and last, the purpose of Blog Action Day is to create a discussion. We ask bloggers to take a single day out of their schedule and focus it on an important issue. By doing so […]

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The coffee is $3. The GOOD is free.

There’s something new at Starbucks, but it’s not on the menu and it doesn’t cost a dime. The GOOD Sheet, a weekly “graphical exploration of some of the major issues facing us in this election season and beyond,” appeared in all Starbucks nationwide yesterday. The goal of the GOOD Sheet is to stimulate conversation during […]

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Does marketing need a heart?

There are seven keys to Responsible Marketing. Most would agree the first four keys are necessary just to do marketing right: Strategically responsible – to save time, money and improve focus Execution responsible – with best practices instead of best efforts Casting responsible – so your have the right people in the right roles, internally […]

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Pangea Day is tomorrow, Saturday, May 10th

Here’s the speech that made Pangea Day a reality, the TED prize-winning speech given by Jehane Noujaim’ to an audience of “the world’s leading thinkers and doers” at the annual 2006 TED Conference. If you don’t have twenty minutes to view her speech, here’s a synopsis from Pangea Day: Pangea Day taps the power of […]

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The Seven Keys to Responsible Marketing

Each month, we share marketing articles, links and information with the Friends of Outsource Marketing. This month, we added “podcast” to that list. My partner Bill Boyd has done quite a few podcasts for clients, and decided it was time to do one for us. Click play below to listen: [audio:http://homepage.mac.com/bill_boyd/Patrick%20Byers%20-%20Responsible%20Marketing%20-%20042508%202.mp3] Can you help me […]

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Love it or hate it? Heineken’s “Share the Good”

With the title “Share the Good,” Heineken’s new campaign sounds promising. But it’s not about Katrina relief, reducing the company’s carbon footprint or feeding hungry children. Nope. It’s all about the beer, and sharing your Heineken with a stranger. While the ad is visually interesting and the art direction is quite good, something isn’t quite […]

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The American male is an idiot

That’s what some major advertisers want you to think, according to a recent article in Ad Age. In Advertisers: Men are Not Idiots, Glenn Sacks and Richard Smaglick argure that advertisers often default to men as “irresponsible fathers and lazy, foolish husbands,” and that’s a bad decision. They cite a number of sources including a […]

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Not interested in Blow? Try Meth instead.

The response to my post regarding Blow Energy Drink yesterday was a hearty two thumbs down. So, I can only imagine what you might think of Meth Coffee. From their homepage: Dear Agent, I am dispatching to you a sample of smooth and highly seismological coffee bean substance. Try this new flammable specimen, but distribute […]

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Tide offers “Loads of Hope” for natural disaster victims

Do you have an affinity to your laundry detergent? You might after you read this. After Hurricane Katrina and the recent California wildfires, Tide dispatched their CleanStart trucks to the scene to help. These mobile laundry facilities provided the families of these disasters with free laundry services when they needed it most. The CleanStart trucks […]

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Inspiration from unexpected places

Happy New Year! Finding the right topic for my New Year’s Day post was more difficult than I thought. Sure, I have hundreds of things bookmarked and find new things every day. And this time of year, there are plenty of worthy “2007 Marketing Year in Review,” “2008 Marketing Forecast,” and “Marketing Top 10 List […]

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Ad Age Trends for 2008: My take

Ad Age released their Trends to Watch in 2008 recently. Here’s a loose summary of the article with my comments in italics. MARKETERS HIT A ROUGH PATCH With growth slowing, fuel prices high and credit tight, marketers will struggle as consumers will reduce spending. This puts marketing responsibility at a premium. Now more than ever, […]

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