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The Southwest Airlines Bikini Controversy

By on March 10, 2009 in boycott, creativity, promotion, responsible or not?, socially responsible

Remember a few years ago when a woman was thrown off of a Southwest Airlines plane because her outfit was too revealing? Imagine her surprise when Southwest launched the “SI One,” to promote Sports Illustrated’s swimsuit edition last month. The airline expected controversy, but probably didn’t expect how polarizing the image would be. A few [...]

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Southwest Airlines looking for luv in all the right places

By on February 14, 2008 in corporate responsibility, message responsible, roi responsible, socially responsible

You gotta love Southwest Airlines. Known as the “Luv Airline,” Southwest wears their heart on their sleeve, professing their affection for their employees, customers, planes and more on their blog. The blog includes a photo caption contest for Southwest employee dressed as cupid, a series of articles on the “next generation of customer service,” info [...]

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