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SPAM is SPAM if you say it is

SPAM is SPAM if you say it is

By on May 26, 2011 in digital marketing, ethics, execution responsible

Are you a spammer? I don’t care what the technical definition is – if you make it hard for people to unsubscribe from your mailings, you might be viewed as one. Don’t require multiple clicks to unsubscribe. Don’t force someone to enter their email address into your system to unsubscribe. Be responsible and use an [...]

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B2C or B2B, spam is spam

By on April 17, 2010 in digital marketing, message responsible, videos

View on YouTube A surprising perspective regarding B2B email marketing was published recently in the Harvard Business Review blog that got one of our client’s hackles up, and I think it will yours too. In B2B’s: Your Email Marketing Policy Could Hurt You, the author essentially argues that spam is okay as long as you [...]

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Behold, the Facebook Friend Spamming tool

By on January 22, 2009 in privacy, responsible or not?, social media, social networking, usability, viral marketing

It was bound to happen. With a little help from the programmers and usability gurus at Facebook, I spammed my friends, colleagues, business associates, people who’ve considered hiring Outsource Marketing, and everyone else in my Gmail address book that didn’t have a Facebook account yet. I’m not talking about Facebook application developers making it next [...]

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When do unsolicited messages become spam?

By on October 2, 2008 in ethics, message responsible

Yesterday, several members of my Outsource Marketing team received a solicitation via an email form that none of us wanted. I personally responded with a simple email: Don’t SPAM us with your … ‘opportunities’ anymore. Especially via our new business inquiries form. Thank you. This set off a nuclear reaction of emails: A curt message [...]

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My friend, the spammer

By on December 14, 2007 in responsible or not?, social networking

Want to make some easy money? Now you can, if you are willing to spam your friends on Facebook, and soon, Skype, Open Social, Twitter and some of your other favorite places to connect online. Check out this blog posting from TechCrunch, and make sure you scan the comments.

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